CARA DELEVINGNE puma fashionado

Global Sports Brand PUMA launches their women’s campaign ‘DO YOU’ which aims to inspire confidence in women everywhere. As part of this campaign, PUMA announces they will be working with international model, actress, and activist Cara Delevingne. She joins PUMA’s growing list of influential female ambassadors including Rihanna, who served as the campaign’s Creative Director.

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it's a very powerful statement,” says Cara. “It's about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it's so special because it means something different for everyone.  It specifically encourages people to be themselves.”

Cara embodies the PUMA Woman. She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign. She leads the pack of strong women appearing in this campaign, including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto, and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.

The campaign was inspired by Rihanna who once said “I dare myself to make things work. I don’t do things for the response or controversy. I just live my life.” The campaign inspires women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life. Given Rihanna’s own belief on this message, it made perfect sense to bring her on board with PUMA to creative direct the campaign featuring Cara.

The ‘DO YOU’ campaign launches this month with a cross-category product assortment dropping through December from PUMA’s Running & Training and Sportstyle collections. Cara will be featured in outdoor advertising, PUMA stores and retailers, and PUMA.com


Met Gala announces 2017 theme: Comme des Garçons’s Rei Kawakubo

“Rei Kawakubo is one of the most important and influential designers of the past forty years,” said the Costume Institute’s curator in charge, Andrew Bolton. “By inviting us to rethink fashion as a site of constant creation, recreation, and hybridity, she has defined the aesthetics of our time.”

This is not only exciting but big, big news since Rei Kawakubo will be the first living designer to serve as the theme and inspiration of the Met Gala since Yves Saint Laurent. 

Vogue's Met Gala is fashion's biggest soiree bringing out an elite guest list of fashion designers and celebrities. Katy Perry and Pharrell Williams will cochair the event along with Anna Wintour of course. The Met Gala will take place on May 1, 2017. 

The Costume Institute exhibit will feature 120 looks from Comme des Garçons/Rei Kawakubo.


Recap: Los Angeles Fashion Week Art Hearts Fashion

Art Hearts Fashion takes over Los Angeles Fashion Week with over 50 designers showcasing at the world famous Beverly Hilton Hotel.

This season marks the evolution of LA Fashion with the platforms move to the most prestigious zip code in the world. Designers did not disappoint the over 1500 nightly guests packing the venue to see the latest creations from the international couture, streetwear and ready to wear brands participating in this seasons Los Angeles Fashion Week edition of Art Hearts Fashion.

Opening Night celebrated the art of couture with international powerhouse designers Amato Couture, Diana Couture, Marmar Halim and Rahil Hesan joined by Local favorites Kenneth Barlis, Michael NGO, Issac Newton, and DuAqua swim. The evening was a perfect mix of aesthetics for every fashioinistas palate.  

Night 2 of Art Hearts Fashion week continued the fashion domination with a 5pm showcase featuring international flavors from across Europe including Charles and Ron and Dair by Odair Pereria joined by up and coming designers Tigers Eye Clothing, AllAlong Apparel, and Wicked Things Boutique. The 7pm presentation was an explosion of Los Angeles talent with crowd favorite Hale Bob opening the show to a full house of fashion hungry fans followed by an amazing presentation by SIWY Denim and a spicy finale by Latin designers Arzamendi Style and Willfredo Gerardo. The 9pm presentation did not disappoint with a gown take over by designers Fernando Alberto Atelier, Usama Ishtay, Michael Wallace and Adolfo Sanchez.  

Kids ruled at the opening presentation for day 3 of Art Hearts Fashion week with shows by Lulu Et Gigi followed by Lil Jewels Boutique. The stand out children's lines featured celebrity models including special Olympian Chelsea Werner, teen stars Zach Clayton, Ava Kolker star of girl meets world, Gigi Lopez daughter of Mario Lopez and Courtney Lopez, Bianca D'ambrosio, Chiara D'ambrosio, Juliet Jane, and Catherine Amelia to name a few of the participants of the star studded event.

Following the children's collections was a mix of sci-fi sexiness from Dan Richters followed by tribal flavors by Dahil Republic of Couture. Argyle Grant and Koco Blaq rounded up the presentation with resort wear and tropical vibes.

9pm brought a rock and roll vibe with a streetwear takeover by Dunyah and Dexter Simmons followed by sexy lingerie from Liviara and a fiery finale by Mister Triple X. The show opened with none other than the original super model Janice Dickinson, brining the crowd on their feet and elevating the mood of the room. Closing the show was tattoo supermodel Marshall Perrin and Shas of Sunset star Golnesa "GG" Gharachedaghi.  

Closing Night of Art Hearts Fashion opened with the next generation of fashion designers from the Art Institute of California and closed with a spectacular presentation by the world's most talented couture and costume designers. Designers included Luxery by Xandra, Albert Fontanilla, Albert Andrada, Resty Legare, Yas Couture by Elie Madi and Rocky Gathercole. The finale of Art Hearts Fashion was a star-studded extravaganza and an evening for dreams to come true. Christine Devine from Fox Television was on hand to witness several of the Wednesday's Child alumni walk the runway for Eli Madi. Stars in support of the night included Akon and cast members of the hit shows Basketball Wives and Love and Hip Hop.

Art Hearts Fashion wrapped up 4 days of runway shows and 2 massive parties with over 50 designers and more than double the amount of talent and guests than any other platform in Los Angeles proving that home is wear the heart is. Guest management sponsor Gjests helped make for a smooth check in process to the over 5000 guests that attended the week of events. Images Courtesy of Art Hearts Fashion / Photo Credit: Arun Nevader

Art Hearts Fashion has become one of the most esteemed fashion platforms in the nation, breaking new ground with revolutionary and cutting-edge runway exhibitions and receiving national and international acclaim. Art Hearts Fashion designers continue to make national headlines, being featured on major network television shows and pioneering never-before-seen shows. Participating designers can be seen on every major Hollywood celebrity including: Beyonce, Lady Gaga, Katy Perry, Nicki Minaj, Rita Ora, Jennifer Lopez, Shakira, Miley Cyrus, Carrie Underwood, and countless more. The platform is unequivocally intertwined with the causes and organizations it supports. Stay tuned as the gang over at Art Hearts Fashion heads east to Mercedes-Benz Fashion Week China from October 25th – October 30th. For more details visit www.ArtHeartsFashion.com


Best Sneakers for Him 2016

This season Valentino's Rockrunner low-top trainers are given a brightly hued accent. They're crafted from a tonal-grey camouflage-print canvas that's offset with a yellow suede heel panel - note the Rockstud motif that lines the back also. They run true to size.

Have your pick guys! From adidas to Tom Ford, this curated selection of sneakers are the best the season has to offer. Kick around in jeans, joggers or dress them up with a slim-cut suit and you'll be stylin' high this Fall/Winter 2016-17.  


Outdoor Training with Porsche Design Sport by adidas

Porsche Design Sport by adidas has unveiled the latest range of outdoor training products, with the release of its Fall / Winter 2016 collection.

Inspired by urban adventure, physical dominance and extreme conditions, the range injects comfort and style for the harshest climates. In this latest collection, Porsche Design Sport by adidas continues to fuse innovative technologies with a unique, sophisticated style for the urban-active man.

Porsche Design Sport by adidas’ winterized Outdoor Training range  includes advanced technical fabrics, innovations and detailing. The elements category meanwhile offers practical and stylish solutions to winter environments. Across the collection stand-out graphics, strategic design features and exceptional attention to form inject a cutting-edge aesthetic to functional pieces.

Outdoor Training, comprising t-shirts, shorts, tights, jackets, footwear and accessories, is engineered to protect wearers against the elements. Functional, sophisticated pieces crafted from technical fabrics such as climaheat™ - an advanced hollow-fibre fleece that traps heat and dries fast to keep you warm as you train – and reflective prints add sophistication and style.

Highlight pieces include the ODT Hoodie which, in addition to climaheat™,  features efficient design details, such as a small pocket for electronics, strategically placed water-repellent woven material with reflective Glacier print on shoulders and upper back alongside an adjustable hood to ensure that a wet weather does not hamper training. Alternatively, the Tech Fleece Top, also crafted from  breathable climaheat™ delivers superior warmth while the reflective print on the shoulders and hood add a modern, technical look. Within the same look are ODT tights - featuring ankle zips, back zip-pocket  for small items and reflective hexagon details – and minimalistic ODT shorts with built-in breathable stretch fabric to wick away moisture as you train.

The Fall / Winter Elements category offers versatile and stylish solutions for training in varying settings. From insulated down jackets, reflective shells and graphic insulation vests to winterized training shoes, boots and accessories. The Functional Down Jacket is a 90% duck down, water-repellant and wind- resistant jacket designed for extreme conditions.  Available in black and utility grey, this streamlined modern jacket is a highly functional winter essential featuring breathability-enhancing ventilating zip details, multiple inner pockets including an earphone exit space and an adjustable, detachable hood.

Speaking of the Fall / Winter Outdoor Training looks and Elements categories, Gert Benz, Vice President of Style Collaborations, said, “Knowing  our  consumer is active even during harsh winter extremes, we have created intelligent solutions that deliver superior protection, warmth and coverage while training without compromising agility or style. Reflective materials, smart details and high-tech advancements combine to deliver engineered luxury style-led sportswear.”

Porsche Design Sport by adidas continues to engineer functional footwearthis season. The Winter Trainer is a water- and windproof training shoe made with BOOST™ technology for energy return with every step. A rugged rubber outsole provides exceptional grip in wet weather while the Glacier Camou print add a sophisticated look. For added safety, the  shoe’s collar is highly reflective, when  being hit by light while running in the dark. Meanwhile the BOUNCE™:S4  2.0, available in three diverse colourways, is a high-level training shoe featuring advanced innovations and superior design features, such as a refined spring  leaf  system  and  a  carbon  fiber  plate  that  boosts  stability  but  cuts  weight.  Thespecially engineered pivot mechanism and spring construction of the BOUNCE™:S4  add cushioning and elasticity to propel the shoe forward with each step.

Within accessories, functionality and comfort is paramount during Fall/Winter. The ODT Gloves feature anti-slip silicone on the palm and touchscreen compatible material on the thumb and forefinger for dexterity without exposing extremities to the cold. Meanwhile, the soft, warm ODT Beanie with climawarm™ fleece has taped seams for enhanced wind protection and reflective details for visibility in the dark.



Abel Tesfaye a.k.a. The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator.   The Academy Award nominated, Grammy-winning artist, lyrical genius, and style icon will bring his unique creative lens to PUMA collections. ‎The title track from his next album, “Starboy” featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.

His laidback, streetwise style and swagger make him the right fit to headline PUMA’s latest Sportstyle campaign, ‘Run The Streets’ which launches in November. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide. The Weeknd will rep PUMA’s latest Sportstyle products, including IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel. 

With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.

This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.


Faith Connexion Spring 2017

Faith Connexion Spring 2017 RTW.