Expand Your Fashion Brand Further With These Tips

how to expand your fashion brand

One of the most difficult – but critical – process of starting a fashion brand is getting it off the ground. The initial launch and the first few months are very important. This is the period that will make or break your fashion label and your products.

There are a number of great tips you can utilize if you want to expand your fashion brand during this period and reach more customers along the way. We are going to review them in this article.

Maintain a Strong Online Presence

The internet is your friend when it comes to launching a new brand. You can reach thousands of potential customers with a relatively low investment. Maintaining a strong online presence is important.

It is best if you start even before the label is launched. Before you start selling fashion items and other products, set up your main website and social media pages. Use these channels to take viewers on a journey behind the scenes. Let them know the steps you are taking to develop the new brand.

You can also use videos as ways of promoting your brand. Don’t just make videos to sell your fashion items; make videos to tell a story (or stories). The audience will be engaged and will recognize your brand much sooner than you think.

Get Closer to Customers

Even when you are making most of your sales online, there is no harm in getting closer to customers offline. One of the best ways to do that is by setting up a shop in shopping centers and areas where your target customers usually shop. Rent a pop up shop and display your best products. You can also take part in indie events or exhibitions.

Renting a pop up shop is very easy. For instance, you can rent a Westfield Pop stand for a week or an entire month – or even an extended period – through the shopping mall’s website. Other shopping centers have similar deals, so don’t hesitate to ask for more information.

The more your brand is seen, the more chance you have of succeeding. You will be able to survive the initial launch period and get some traction with your fashion line for sure.

Expand Your Reach

If you have a marketing budget, use it to reach out to influencers on top social media platforms. Influencers have thousands of followers who are closely watching what their idols are doing. Endorsing these influencers can place your brand in the mind of this audience. Influencer marketing may also lead to direct sales, especially considering that influencers inspire so many of their fans.

Be careful who you associate your brand with though. Knowing the right influencers to work with and maintaining a good brand image are very important too. A good approach to take is by taking a closer look at the target audience you want to reach and choosing influencers based on those insights.

Apply the tips we just discussed in this article and you will be able to get your new fashion label off the ground right away. All you have to do next is innovate to keep interest and traction high.

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adidas Launches Limited Edition Barricade Inspired by Traditional Barber Shop Textures

adidas today launched the latest addition to the Barricade tennis range, the Barricade 2016 Mustachio. The limited edition shoe is inspired by the aesthetic of the iconic barber shop.

The Barricade 2016 Mustachio features high quality, full grain brown leather giving a premium and unique new finish to the traditional Barricade 2016 shoe. The leather is wrapped by a brass-finished chassis replicating the superior fixtures and fittings with a barber shop. The shoe is also detailed with the classic houndstooth pattern and includes an embossed logo on the heel – adding to the premium and hand-crafted finish.

The classic houndstooth pattern sits around the top of the shoe, with the logo embossed into the leather on the heel.

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First Lady Michelle Obama Covers Vogue Magazine

Our First Lady, Michelle Obama, graced the cover (and pages) of Vogue Magazine in a photo shoot at the White House with Annie Leibovitz. Wearing Atelier Versace, Carolina Herrera and Jimmy Choo, Mrs. Obama spoke about leaving the White House and being a mother. As always, FLOTUS was as elegant and stylish as ever.

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KENDALL JENNER, ISABELI FONTANA AND LIU WEN EMBODY THE CONCEPT OF LIBERATION IN THE NEW LA PERLA S/S 2017 CAMPAIGN

KENDALL JENNER, ISABELI FONTANA AND LIU WEN EMBODY THE CONCEPT OF LIBERATION IN THE NEW LA PERLA S/S 2017 CAMPAIGN SHOT BY STEVEN KLEIN

Shattered glass, bra bursting in flame, an antiquated constrictive corset.  These symbolic images have been chosen by American photographer Steven Klein to underline the key concept of the new La Perla SS17 campaign: the liberation of every woman from the need to suffer for beauty. This style revolution, which starts from the body and follows every movement with luxurious stretch materials and expertly crafted forms, is born from the brand’s deep understanding of how to enhance and celebrate the female form.

La Perla’s lingerie, ready-to-wear and beachwear collections for Spring/Summer 2017 are brought to life through Steven Klein’s lens, with an explosive visual message which underlines the personalities of the three top models who are the faces of the new collection.

Kendall Jenner is the new star of this campaign and was personally selected by La Perla’s creative director, Julia Haart to interpret the highly innovative path that the brand has set out on. Kendall’s contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears.

Isabeli Fontana is a face of the La Perla brand for the second time, her Latin allure bringing to life the garments which were created to celebrate curves as a symbol of female identity.

Liu Wen, the first Chinese model to reach the top of the international rankings, renews her role as ambassador of the La Perla style in the Far East and reveals her more intense and sensual side.

The campaign shot by Steven Klein is broken down into a series of images full of intense colors that focus on the luxury of the silks and the exclusive fabrics which represent the soul not only of the lingerie garments but also of the new ready-to-wear collection which has marked Julia Haart's arrival as creative director.

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Recap: Mercedes-Benz Fashion Week China Art Hearts Fashion

Mercedes-Benz Fashion Week China has come to an end, but the mark left by the Art Hearts Fashion Designers has left a lasting impression. From October 25th - 30th Art Hearts Fashion presented Six international brands to the MBFW runway and brand exhibit at 751D Park. 

On Saturday October 29th at 7:30pm China was taken on a western journey by six amazing and unique international designers. The showcase opened with children's brand Lulu Et Gigi from Paris France. The brands signature Parisian flair lit up the crowd and brought smiles to the packed house. Celebrity model Madeline Stuart closed the show to a round of applause for a great cause. Los Angeles favorite Hale Bob by designer Daniel Bohbot took center stage with gorgeous silk ensembles and a preview of their denim line. Argyle Grant followed with a standing ovation and loud cheer as beautiful male models walked the runway in the sophisticated speedo and resort wear looks the brand has become known for. Edgy Street wear with swag appeal followed as Mister Triple X by Erik Rosete brought a sexy display of men and womenswear to the MBFW runway. Stand out brand Arzamendi Style by Ada Arzamendi had the audience turning pink with envy as her models graced the catwalk in pink gowns and matching pink wigs. The grand finale of the Arzamendi show featured a lit up LED bride that left a memorable impression. The evening closed with none other than celebrity designer Willfredo Gerardo. Willfredo brought his signature eveningwear and sexy silhouettes to wrap up the show in a memorable manner. 

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alice + olivia x BASQUIAT CFDA Collection Launches

alice + olivia by Stacey Bendet is proud to announce that the late Neo-expressionist artist and frequent Andy Warhol collaborator Jean-Michel Basquiat has been selected, through the Basquiat Estate, as the partner for the second capsule collection that will help support the Council of Fashion Designers of America's efforts to promote young talent. The 17-piece collection will land in stores and online in November 2016. On November 2, 2016, Bendet will celebrate the capsule collection with an event in New York City at the Hole, a contemporary art gallery representing emerging artists in Lower Manhattan that champions the downtown artist community. 

Jean-Michel Basquiat earned his recognition in the art world before the age of 27, even gaining the title of youngest artist to be given a solo show at the widely respected KestnerGesekkschaft gallery in Germany. His personal achievements and participation in an American art movement that ushered in a wave of young new artists make Basquiat the perfect next partner for the promotion of young artists within the fashion industry. 

For the partnership with the CFDA alice + olivia works with a new artist to create a capsule collection that will be available for purchase at all alice + olivia by Stacey Bendet stores, aliceandolivia.com, and other retail partners with 50% of the proceeds from select items donated to the CFDA. 

Stacey Bendet, CEO and Creative Director of alice + olivia, says “Jean-Michel Basquiat is one of my favorite artists. This partnership is exciting for me as it is very reflective of my brand and our continued collaboration with artists. It is also wonderful to be able to raise funds for the CFDA and support their ongoing initiative’s within our industry that develop new talent.” 

The new collection includes a variety of unique apparel pieces, accessories and gifts that feature iconic elements of Basquiat’s art, such as the golden crown and colorful, street-art inspired design, mixed with alice + olivia’s whimsical and feminine touch. “Beat Bop” 1983, “Replicas” 1983, “Ascent” 1983, “In Italian” 1983, “Panel of Experts” 1982 and “Notary” 1983 are some of the artist’s famed works that Bendet cites as inspiration for the capsule collection. 

Elements of these iconic works can be seen throughout the collection of apparel and accessories, which ranges in price from $150 - $1,295, and each item is reflective of a different piece of Basquiat’s works.  An array of textual references to Greek mythology, Roman history, and African Tribal culture from “Notary” can be found on the printed legging ($150), flare skirt ($395), and one of two printed gownskirts ($1,295). Nods to the hip hop and rap music that inspired Basquiat to create “Beat Bop” are seen in the fabric used for the slip dress ($350), one of two printed crop tops ($250) and Basquiat clutch ($495). The “Ascent” print used for the ruffel maxi dress ($1,195), second printed crop top ($250) and canvas weekender bag ($355) give a glimpse into Basquiat’s creative process – combining the sequencing of unconnected ideas with patterns of images and text from illustrated books. The “In Italian” print used for the printed shift dress ($395), a-line short skirt ($265) and second printed gown skirt ($1,295) highlights Basquiat’s interest in the use of language and multi media, tied in to themes of capitalism and monetary exchange. The pops of blue, red and yellow on the overlapping pattern button down ($350) are the perfect pairing to Basquiat’s “Replica”, one of the more muted prints used in the collection and a beautiful contrast to the hues in “Dos Cabezas” which can be seen on the large clutch ($295). The final pieces from the collection – hand painted moto jacket ($1,095), distressed patchwork jean ($595), and crown woven shirt ($395) – all utilize a combination of Basquiat prints and iconic symbols.  Bendet delivers a modern interpretation of Basquiat’s iconic artworks with the incorporation of beadwork and embroidery details which add a dimensional element to the iconic Basquiat works as they come to life in the form of dresses, tops, skirts, jackets, handbags, shoes, eyewear and more. 

For the first CFDA capsule collection, debuted in April 2015, Bendet partnered with celebrated artist Domingo Zapata, a Spanish-American who has studios in New York, Miami, and Hollywood. Zapata’s pieces created for the partnership included a hand-painted ball gown, hand-painted full-length skirt, and custom two-piece skirt with a matching leather bustier featuring piping in a print painted by Zapata, all of which were auctioned off by Paddle8 with 100% of proceeds benefitting the CFDA. 

Steven Kolb, CEO and Creative Director of the CFDA applauds the collaboration with alice + olivia; “Stacey Bendet has been a valued member of the CFDA for a long time” he says, “We could not be more appreciative for her work to help us in our cause to advance up-and-coming fashion designers. The extraordinary support we will be receiving from the brand thanks to this initiative is invaluable to our organization.” 

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ELECTRIC FAMILY HOLIDAY 2016 CLOTHING LINE

The holidays are right around the corner, and it’s time to treat those on your good list to some new Electric Family apparel. The Electric Family Holiday 2016 line drops on Sunday, 11/6 at 10am PST and will include high quality items and on-trend garments with new graphics, designs and positive messages - all at affordable pricing, because who wants to break the bank during the holidays? Wrap those boxes and stuff those stockings some new can’t miss items! Electric Family is spreading nothing but peace and unity during this joyous season.

“Make Peace, Not War”, “Distributing Positivity”, “Think Peace, Speak Peace, Live Peace”, “There is No Path to Peace, Peace is the Path” and “There is More Power in Unity Than Division” are just a few of the positive statements you can sport to spruce up your winter wardrobe. Plus, you’re helping to spread the importance of these powerful messages.

Electric Family is not simply another clothing brand, but a grassroots movement born out of the electronic music community, created to increase the connectedness and compassion amongst the global population. We challenge our fans daily to get active in local communities and treat others with respect at all times. Wearing our products symbolizes your commitment to making a positive impact in the world - not just during the holidays, but year round.

Their popular artist bracelet lines are collaborations with different DJs and producers in the industry, with a portion of proceeds from each purchase being donated to a charity of that artist’s choice. These bracelets make for great stocking stuffers or grab bag gifts + you’re giving back with your purchase!

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