CALVIN KLEIN, INC. COLLABORATES WITH AMAZON FASHION

calvin klein amazon fashion

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], will combine the physical and digital brand experiences through an immersive activation, in collaboration with Amazon Fashion. Following the success of last year’s holiday retail experience, the CALVIN KLEIN x Amazon Fashion NYC Market will be an interactive brand event at the Flatiron Plaza in New York City opening to the public on Friday, October 5th. The three-day event will immerse guests in a physical market with a series of digitally enhanced experiences driving to Amazon.com/mycalvins

CALVIN KLEIN x AMAZON FASHION NYC MARKET - IMMERSIVE BRAND EXPERIENCE IN NEW YORK CITY’S FLATIRON DISTRICT 

The CALVIN KLEIN x Amazon Fashion NYC Market brings to life the CALVIN KLEIN JEANS fall advertising campaign through interactive stalls that integrate product and technology.  

-        The experience will feature the “Together in Denim Billboard” as seen in the campaign, allowing visitors to recreate the campaign shoot, complete with a photographer to capture photos. 

-        Visitors can play games for the opportunity to win prizes, including Amazon devices, CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS products and accessories, and other exclusive merchandise available only at the activation. 

-        Limited-edition water boxes, featuring artwork from the latest CALVIN KLEIN JEANS campaign, will be given away through vending machines housed in a larger-than-life water box installation.  

-        At the #MYCALVINS Campaign Shop, guests will be able to try on new styles from CALVIN KLEIN JEANS and shop the product via the Amazon App. 

-        In the Amazon Alexa Jukebox Lounge, visitors can use a jukebox upgraded with Amazon Alexa to control the music and lighting with their voice and interact with the music on digital screens.
-        At the Popcorn Stall, guests can pose for photo moments in a one-of-a-kind booth with floating popcorn – designed to recreate the special effects of the CALVIN KLEIN 205W39NYC fall runway show.

-        Amazon SmileCodes throughout the space will facilitate a seamless shopping experience to the dedicated CALVIN KLEIN digital store on Amazon Fashion. 

-        CALVIN KLEIN brand ambassadors and notable personalities will be visiting the Market throughout the weekend. 

“The continued collaboration with Amazon Fashion allows us to reach new and existing consumers through a youth-targeted marketing approach,” said Marie Gulin-Merle, Chief Marketing Officer, Calvin Klein, Inc. “By joining Amazon Fashion’s digital expertise with CALVIN KLEIN’s physical presence, we are creating a ‘phygital’ experience in the middle of New York City, reinforcing our commitment to a consumer-first strategy.”

The CALVIN KLEIN x Amazon Fashion NYC Market is located at the Flatiron Plaza on 23rd Street between Broadway and Fifth Avenue in Manhattan, New York City. It will be open to the public Friday, October 5th from 5:00pm – 10:00pm and Saturday and Sunday, October 6th and 7th, from 11:00am – 9:00pm EST. Admission is free. 

LIMITED-EDITION PRODUCT DROP: CALVIN KLEIN JEANS “A$AP ROCKY TRUCKER JACKET”

In celebration of this unique moment, Calvin Klein will, for the first time, bring a limited-edition product drop: the CALVIN KLEIN JEANS "A$AP Rocky Trucker Jacket" exclusively to Amazon Fashion. This jean jacket, created for the artist, will be available for customers to purchase on Amazon Fashion at amazon.com/mycalvins beginning Friday. An in-person product giveaway of a limited number of the CALVIN KLEIN JEANS "A$AP Rocky Trucker Jacket" will take place at 7:00pm EST on Friday at the Flatiron Plaza.

#MYCAMPUS PROGRAM AT AMAZON CAMPUS LOCATIONS ACROSS THE COUNTRY 

CALVIN KLEIN and Amazon Fashion have collaborated with Prime Student Ambassadors at college campuses across the country, driving the #MYCALVINS movement and introducing #MYCAMPUS, an opportunity for college students to interact with the brand on their home turf. Beginning in August, CALVIN KLEIN-branded Amazon lockers were opened at select colleges and universities across the country advertising the brand's availability on Amazon Fashion. 

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DIESEL & CFDA/VOGUE FASHION FUND ANNOUNCES SEPTEMBER 2018 AMERICANS IN PARIS DESIGNERS

americans in paris cfda diesel fashionado

The Council of Fashion Designers of America (CFDA) and Vogue are pleased to announce the fifteenth season of CFDA/Vogue Fashion Fund’s Americans in Paris. Diesel is proud to again underwrite the initiative.

The participating designers are:

Ahlem Manai-Platt, Ahlem

Beckett Fogg and Piotrek Panszczyk, Area 

Becca McCharen-Tran, Chromat

Victor Glemaud, Victor Glemaud

Ji Oh, Ji Oh

Eli Azran, RtA

Sandy Liang, Sandy Liang

Telfar Clemens, Telfar

Patric DiCaprio, Bryn Taubensee & Claire Sully, Vaquera

Americans in Paris provides invaluable global exposure for designers as well as sales, marketing and media support necessary to expand their respective businesses. The showcase is  located in a townhouse at 29 Rue Du Faubourg Saint-Honoré. 

This season’s opening cocktail party to celebrate the initiative was hosted by Emily Ratajkowski and Diesel’s Stefano Rosso on September 29 at the showroom.

Founded in 1978, Diesel has evolved from being a pioneer in denim to becoming a global icon of premium casual-wear. This year, the company is celebrating its 40th anniversary and to commemorate the milestone, the nine Americans in Paris designers were given the brief to apply their viewpoints to a single, signature Diesel item—the denim jacket. The task was to customize the piece as each designer wished while interpreting also Diesel’s storied logo. These exclusive designs are on display in the showroom. 

“Diesel has always put creativity at the center of everything it does. In today’s world, brands need to become platforms for young designers and consumers to meet and express themselves. This is why we are happy to support and work with these young CFDA/Vogue Fashion Fund designers who are interpreting our heritage in unique pieces,” said Stefano Rosso, Chief Executive Officer of Diesel North America.

“Americans in Paris continues to showcase the strength of American fashion on the global platform of Paris Fashion Week,” said Steven Kolb, President and CEO of the CFDA. “This season, in celebration of the 15th anniversary of the CFDA/Vogue Fashion Fund, we have expanded the group to include past alumni of the program in addition to the 2017 finalists.”

Tomorrow London Holdings Ltd is providing additional support through event production, targeted outreach for the designers and managing sales appointments, distribution and retail.

“Tomorrow believes that creativity should be championed and given a platform to reach a global audience,” said Stefano Martinetto, CEO and Founder of Tomorrow London Holdings. “In the constant pursuit to recognize and protect creativity, Tomorrow dedicates extensive time and resource to discovering and nurturing new talent from across the world, hence the partnership with the CFDA and Vogue comes naturally.”

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ETRO SS19 PACIFIC ZEN

etro ss19

For Spring Summer 2019, Veronica Etro cast a net along the edges of the Pacific and returned with a collection richly inspired by the languid ease of coastal paradise. Starting with the lure of California surf culture: the sport-minded and sun-kissed freedom of Venice Beach’s bohemian tribes. We move towards the postcard perfect landscape of Hawaii, where each sunset is worth writing home about and the natural landscape - seashells, hibiscus flowers, palm fronds - provide all the accessories you could ever dream of. The journey continues on Japan, where inspiration is mined from the country’s denim culture, sport history and finely perfected graphic traditions. But like the ocean’s tides, the borders between influences do not stand stable, mixing with Etro’s emblematic design codes: Paisley, patchwork and customarily rigorous construction. The result is a collection that is joyous, free and effortlessly Etro. 

Materials this season are built for oxygen seekers but maintain their luxurious standards. Workwear inspired jeans and long robes are a patchwork of patterned jacquard denim. Slim-fitting knit suits and minidresses masquerade as wetsuits, not to be mistaken for actual neoprene used on colorful bolero jackets. Craft- inspired crochet and macramé creates mini dresses and patchwork knitwear. Embroidered cotton is so finely wrought on matching trouser and shirt sets it appears lace-like. Quilted kimono-style robes and terrycloth- lined short sleeved cotton coats are the apex of casual cool. A mini beaded cotton shirt dress features a funky raffia-fringed hem. Etro’s signature dresses in crêpe de chine, georgette and pekin silk are a mix of pattern and pop: ruffled tiers, plissé skirts, patchwork motifs, delicate embroidery and contrasting patterned ribbons provide their ecstatic decoration. 

Beginning with saturated shades of indigo and coral, the collection melts into a riot of pale citrus colors - lemon, lime, tangerine, grapefruit - before circling back to black, white and cream. Prints are as easygoing as the beach-worshipping girls that inspired them, featuring blown up technicolor Paisley motifs, Matisse- inspired cut outs, Japanese calligraphy, tropical florals, bandana patterns and Ikat-inspired designs. Tropical sunset scenes - an homage to blooming Hawaiian shirts - are found on printed shirts and silk trousers or embroidered on mini jacquard wrap dresses. 

Silhouettes are loose and free, while maintaining elements of structure. Judo style jackets are belted at the waist with long cotton bows. Fluttering silk dresses are finished with drawstrings at the wrist and waist for comfortable complexity. Trousers are wide and soft with room to move, run or chill; billowing kaftans practically float on the body and slouchy shantung silk suits give a hint of 1970s glamour. 

The Etro woman this season comes equipped: sun shaded in a wide brimmed cotton hat finished with a net, holding a Paisley patterned surf board in her arms, wearing scuba booties on her feet, also worn by international surfer Victoria Vergara, ranked as one of the top ten of the world and Maribel Koucke. Her jewelery is sourced from the sea: with crystal encrusted seashells hanging from her ears and ringing her neck. Etro’s iconic rainbow bag comes embroidered with a braided strap, while slouchy carryalls feature thick rope closures. Japanese- inspired quilted thong sandals and wide Obi belts round out the look, an ode to all women inspired by waves. 

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CHRISTOFLE AND KARL LAGERFELD ANNOUNCE COLLABORATION

CHRISTOFLE AND KARL LAGERFELD

KARL LAGERFELD has designed a limited edition of the Christofle “MOOD” with just 1,500 exclusive pieces available worldwide “PARIS, FRANCE – Christofle and KARL LAGERFELD are pleased to announce their collaboration to introduce an exclusive KARL LAGERFELD edition of the MOOD flatware set and decorative case. Designed by KARL LAGERFELD, the piece will be available in two exclusive colorways and produced in limited quantities. The first time in Christofle’s history it is collaborating with a fashion brand, and Karl Lagerfeld, is a long-time Christofle connoisseur, with many pieces in his own home. ” Inspired by Art Deco art and architecture, KARL LAGERFELD’s design features structured, graphic lines on the elliptical egg shape, which enhances the contrast of geometry. The polished silver option is made from mirrored stainless steel, with 1,000 pieces available. The sleek black option is crafted from lacquered stainless steel, with just 500 pieces made. Both are engraved with the Christofle coat of arms on one side and KARL LAGERFELD’s signature on the other, and each will be numbered on the bottom. The designs have also been exquisitely photographed by KARL LAGERFELD. The MOOD opens to reveal a 24-piece set of silver-plated flatware, and each piece is stamped with the KARL LAGERFELD silhouette logo. This flatware will only be available in the KARL LAGERFELD MOOD, and not individually sold. The KARL LAGERFELD MOOD is not only a dramatic decorative object, but a useful piece for every home — whether used for special occasions or everyday life. The MOOD is Christofle’s most renowned design that reimagines the classic codes of table setting. It is secretive in its function as it appears streamlined and sleek on its exterior, though it opens to reveal a 24-piece silver-plated cutlery set. The MOOD is synonymous with excellence in silversmithing and reflects Christofle’s avant-garde vision for relaxed entertaining that is both elegant and refined.

“For its first-ever collaboration with a celebrated fashion designer, Christofle quite naturally reached out to KARL LAGERFELD, whose singular and visionary creativity we so admire. Our wish was to collaborate with a designer who embodies French elegance, and whose creations blend know-how, modernity and timelessness. Mr. Lagerfeld’s international stature resonates everywhere Christofle is present. In addition, our collaboration on MOOD allows both Houses to speak to a cosmopolitan, discerning and epicurean hedonistic clientele.” said Nathalie Remy, CEO of Christofle. “The collaboration between Christofle and KARL LAGERFELD was a natural fit,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “We have a shared appreciation for style that is contemporary yet classic, pure and elegant. Karl’s MOOD design is sophisticated in its simplicity and is sure to be an iconic tableware in any home.” TECHNICAL INFORMATION MOOD KARL LAGERFELD: engraved and polished stainless steel case. Set of 24 silver-plated and decorated pieces for 6 persons. Limited and numbered Edition of 1000 pieces. $2 650 MOOD KARL LAGERFELD BLACK: black lacquered and decorated case. Set of 24 silver-plated and decorated pieces for 6 persons. Limited and numbered Edition of 500 pieces. $3 500

The opportunity to pre-order the KARL LAGERFELD MOOD will begin from September during the New York Fashion Week at The Webster NY, Christofle New York (Madison Avenue), KARL LAGERFELD New York (Soho), and online at christofle.com and karl.com. As of London Fashion Week from September 14th, it will be available for pre-order at Harrods and KARL LAGERFELD London (Regent street). And available for purchase during Paris Fashion Week from September 25th at Christofle boutique on the Rue Saint-Honoré and at the KARL LAGERFELD boutique on Boulevard Saint-Germain. It will then be launched worldwide at Christofle and KARL LAGERFELD stores from October 1st, 2018. 


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Balmain opens flagship store in Miami

balmain

Balmain announced the opening of its first Miami flagship. Set within the prestigious open-air Bal Harbour Shops, the 200-square-meter boutique displays the brand’s women’s, men’s and accessories collections.

The interior relies on the new store concept for the brand, conceived by Creative Director Olivier Rousteing and designed in partnership with the three young architects from Paris’ Studio AMV: Anna Philippou, Marie-Charlotte Prosperi-Fouchard and Victoire Guerlay. This new concept was first introduced in the brand’s Milan flagship, which opened in April of this year.

“Miami is one of my favorite destinations and my family and I have spent many vacations here. But, of course, the decision to open here has little to do with my love for the area’s beauty and distinctive culture and everything to do with Miami’s uniquely vibrant fashion and retail environment,” explains Massimo Piombini, Balmain’s CEO. “There is a very strong bond between Olivier and America, which is why we are strengthening both our retail and wholesale channels across the United States. What compelled us to choose Miami for the location of our third American boutique is the added bonus that this is a very important destination for the Latin American consumer—and Balmain has long been popular with that shopper, as well.”

For the house’s new prototype design, Creative Director Olivier Rousteing directed the architects at Studio AMV to focus on the house’s Parisian roots. “Since this design will serve as a prototype for all future addresses, Olivier wanted the stress to be placed squarely on the second part of the house’s official name: Balmain Paris,” explained Anna Philippou of Studio AMV. “He made it clear to us that he wanted Balmain to transport Paris to all corners of the globe, to make each Balmain visitor feel the atmosphere of Paris, wherever they may be in the world. But he also ensured—at every step of the process—that this was done in a modern fresh way, that avoided all the expected clichés.”


The Inspiration: The Classic Parisian Hôtel Particulier Rousteing oversaw Studio AMV’s efforts to create the house’s new store concept. “Our brainstorming sessions took off from a consensus on the need to riff on classic Parisian residential architecture,” explains Rousteing. “From there, we ended up breaking down the codes of the hôtel particulier into ten particular elements, each of which was then associated with one key Balmain signature. Since I wanted each store visit to offer experience, intimacy and discovery, we divided the space into a series of connected, distinct rooms, each inspired by the look of a living space (library, garden, boudoir, etc) and each dedicated to the display of one Balmain collection.”

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Alice + Olivia's "Wonderland" Spring 2019 NYFW

alice + olivia nyfw fashionado

Globe-trotting trend-setters were treated to a jet-setting fashion show around the world at this season’s Alice + Olivia Spring 2019 NYFW presentation. The label’s creative director and founder, Stacey Bendet partnered with Booking.com and gave way to your international passport of the glamorous kind. Paris, Provence, Marrakech, Positano, Careyes, Tokyo and a make-believe utopian called “Wonderland” were all featured destinations presented as elaborately patterned vignettes.

alice + olivia nyfw fashionado
alice + olivia nyfw fashionado

Alice + Olivia signature patterns, sequins and overall glam prevailed. A ball skirt with an image of the Eiffel Tower reigned supreme - it was exquisite. The collection is vibrant in every sense of the word and is comprised of must-have separates - from palazzo pants, bomber jackets, blazers and full skirts - there is something for everyone. There (as usual) was an abundance of florals and intricate pattern, on almost everything, to keep the A+O girl happy.

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OZLANA SS19 NYFW

Runway Credit: Jonathan Lapada / Fashion Nomads

Runway Credit: Jonathan Lapada / Fashion Nomads

Australian brand Ozlana presented their much-anticipated new collection DREAM STILL____ at New York Fashion Week. An edgy yet romantic take on street couture, the new collection highlighted their experimental textiles, quality fabrics, and sustainable artisan techniques.

The mood at the runway was serene, with a naturalistic set design featuring dried wildflowers and pampas grass, soft fur overlays, and lightweight cloud props hanging from the air, illuminated in soft hues. The sound of chirping birds and projected moving scenes of waves and stars created an immersive experience, as if within nature, in the heart of midtown New York.

DREAM STILL____ translates a tale of nostalgia as a woman builds her life in the city, recalling her beautiful countryside youth, and lapsing into a sweet recollection of what has been. Presenting an All Seasons collection, and subverting the traditional fashion calendar, OZLANA brings a new moment to their audience, combining highly wearable, practical fashion with an idealistic, dreamy mood.

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