KENZO IS HAPPY TO ANNOUNCE THE REDEVELOPMENT OF ONE OF ITS KEY PARISIAN ADDRESSES AND AN EXCITING NEW ADVENTURE FOR PARIS’ ‘GOLDEN TRIANGLE’ DISTRICT.
The French fashion house, under Creative Directors Carol Lim and Humberto Leon, have re-opened its 446m² store on avenue George V. The updated store concept reflects KENZO’s ongoing modern approach to fashion.
The American duo, Creative Directors since 2011, previously worked with celebrated architect Fabrizio Casiraghi to imagine a new retail concept when opening the brand’s Marais store. Casiraghi conceived a beautiful showcase to present KENZO’s seasonal Fall/Winter and Spring/Summer collections as well as its “La Collection Memento” line and their accessories. The concept continued with the opening of KENZO’s store on Boulevard de la Madeleine and now on avenue George V.
For the George V store, the concept has been developed to create a cohesive two-floor space dedicated to KENZO’s multifaceted approach to lifestyle. A delicate balance between pop and residential themes, the store’s energy is an effort in contrasts. Color palettes of aqua or yellow, combine to frame the houses garments and accessories. Large wooden lacquered pillars divide the sections, and marbleized linoleum or wood flooring permeate the space.
KENZO GEORGE V 49-51 AVENUE GEORGE V | 75008 PARIS | T. +33 (0)1 47 23 33 49 | STORE_GEORGEV@KENZO.COM OPENING HOURS: MON. – SAT. : 11AM – 8PM