Justin Bieber Surprises His DJ, DJ Tay James, in LA at the Launch of “DiamondKnowsTheDJ"

During the last few weeks, Justin Bieber has been on the road for his world-wide “Purpose” tour. With some days off this weekend, Bieber decided to surprised DJ Tay James at the launch party of his fashion concept line in collaboration with Diamond Supply Co.

Bieber strolled very unassuming and casual going directly to DJ Tay James, and hugging him from behind and congratulating him on the store collab. James’ collaboration with Diamond Supply Co. took place at their flagship store in LA, sponsored by Don Julio 1942.

In addition, Bieber wore a casual hoodie and a big smile, while singing along to what James was spinning and giving hugs, and handshakes to the stylish party crowd.

Over the years, James’ personal catch phrase and brand, “We Know The DJ” became a platform for all international and artist based DJs. Before the brand’s in-store and online launch with Diamond Supply Co, Bieber has worn the popular hoodies, hats and t-shirts of the lifestyle trend, “We Know The DJ.”

DJ Tay James has been Bieber’s official DJ since his first tour, “My World” in 2010.