Two Days, Two Stages, and Over 20 Artists to Perform at The Blackheart in Austin, Texas

Hurray For The Riff Raff, Chicano Batman, Brent Cobb, Major and the Monbacks, Alice Jemima, Cory Branan and Baskery Join Lineup

Curated by NoiseTrade and PledgeMusic, FRYEDAYS™, the buzz worthy two-day party created by The Frye Company, returns Thursday March 16 and Friday 17, 2017 to The Blackheart in downtown Austin, TX. Held during the South by Southwest Music Festival, the back-to-back day parties have added several marquee artists to the lineup, including: Hurray For The Riff Raff; Chicano Batman; Brent Cobb; Major and the Monbacks; Alice Jemima; Cory Branan; and Baskery. Previously announced artists include: Banditos; Christopher Paul Stelling; Future Thieves; Knox Hamilton; The Molochs; Muddy Magnolias; Nicole Atkins; Rainbow Kitten Surprise; River Whyless; Ron Gallo; Sara Watkins; Slow Dancer; The Weeks; The Whiskey Gentry; and The Wild Reeds. The Frye Company recently introduced the FRYEDAYS™ music series at its Nashville flagship store with A Thousand Horses, which will be ongoing at that location.

Free and open to the public, doors at The Blackheart open at 11:30 a.m. on both Thursday, March 16 and Friday, March 17, 2017.  The Blackheart is located at 86 Rainey Street Austin, TX  78701. Visit for more information. To RSVP visit

Music lovers can visit The Frye Company’s newly opened Austin flagship store featuring retail exclusives and signature footwear and accessories for men and women at Domain Northside at 11701 Domain Blvd., Suite 154, Austin, TX 78758.