Balmain names Massimo Piombini as chief executive officer after the exit of Emmanuel Diemoz. This next step signals the next chapter in planned development as a global leader in luxury goods.
Piombini was already a member of the Balmain board of directors and was previously worldwide commercial director of Valentino SpA, which was also owned by Mayhoola for Investments like Balmain.
Piombini and creative director of Balmain, Olivier Rousteing plan to work together to speed expansion of its global store network and to expand its product offerings. Rousteing has indicated that the brand would modify its aesthetic to reach a wider customer base without altering its luxury positioning. The idea is to rethink casual luxury and to bring more denim, jersey and knitwear to the collection.
More exclusive details on WWD.