DANIEL WELLINGTON, THE POPULAR SWEDISH WATCH BRAND, TO OPEN FIRST ATLANTA LOCATION AT PONCE CITY MARKET.
On May 12th, Swedish watch brand, Daniel Wellington, opened their first Atlanta location at nationally acclaimed mixed-use community hub Ponce City Market. The globally popular brand is excited to expand with the opening of their tenth brick and mortar store in the United States.
Daniel Wellington was founded in 2011 after founder Filip Tysander was inspired by an intriguing encounter with a British gentleman named Daniel Wellington to create his own line of watches His designs, which emphasize a sophisticated style, became the foundation for his widely popular brand. Since 2011, the Swedish-founded-and-based brand has become popular across the globe. The brand is excited to bring the Daniel Wellington experience to Atlanta with the opening of their 720-square-foot showroom located in the outside retail portion – across from Alex and Ani – at Ponce City Market.
“Daniel Wellington has grown rapidly and successfully over the past few years, and our continued move into the U.S. is a natural part of our ambitious expansion strategy”, says Ola Melin, Public Relations Manager of Daniel Wellington. “We have seen a positive response to our brand from customers and partners in the South, and by opening up a store at Ponce City Market, we look forward to significantly increase our presence in the area”.
The Ponce City Market location will feature the brand’s range of timeless men and women’s accessories, which include sleek and minimalist watches and metal cuffs. Shoppers will be able to browse the brand’s five watch collections – the Classic Collection, the Classic Black Collection, the Dapper Collection, the Classy Collection, and the recently launched Classic Petite – a 32mm stainless steel watch that offers a minimalist and contemporary attitude and truly reflects the Daniel Wellington approach to design. Daniel Wellington’s watches, which start at $135, can be customized by choosing the watch band, color, and size. The Ponce City Market location will also feature complimentary leather embossing for previously owned and newly purchase Daniel Wellington watches.
Daniel Wellington at Ponce City Market will be open Monday – Saturday from 10:00am until 9:00pm and on Sunday’s from 12:00pm until 6:00pm.