PUMA Drops the Latest Fierce Trainer- Adding Fierceness to Your Training Routine. Worn by Kylie Jenner

View fullsize

Kylie Jenner wears the new Fierce KRM

Global Sports Brand PUMA continues to slay with innovative performance gear merged with contemporary styling. Dropping this month is the latest style of the brand’s next level training shoes, the PUMA Fierce KRM.

First introduced in April and worn by style icon Kylie Jenner, the PUMA Fierce features a lightweight lace-less design that mixes performance technology and street-worthy style. The PUMA Fierce has a demi height slip-on construction, a supportive midsole, and flexible outsole allowing for fast, multi-directional movements. The style’s performance functionality and distinct design will carry the wearer from their latest training class to the street.

There’s not a fitness routine that the Fierce KRM couldn’t handle. It works with you – never against you – through every workout. It’s inspired by dance movements and designed for rigorous training: a lightweight construction, supportive high collar, and full length flex groove for stronger moves. In addition to its fierceness, it exudes beauty. The upper material features an exquisite 3-dimensional kurim lace-like pattern intertwined with the Fierce’s trademark neoprene construction. Available in four sophisticated colourways - Black, Winetasting, Olive and Whisper White, you are sure to rock the gym in style.

The PUMA Fierce KRM drops in PUMA.com, PUMA stores and selected retailers worldwide starting November 1st.  In Europe the Fierce KRM is available exclusively from the 31st October in Black, Winetasting and Olive at Footlocker EU stores and online at www.footlocker.eu

Gigi Hadid Joins Forces with Reebok to Tell Next Phase of Be More Human Campaign

View fullsize

Gigi Hadid, style icon, fitness advocate and trendsetter, joins Reebok’s community of inspiring women as the newest face of the brand’s #PerfectNever movement; a powerful and inspirational call to action that asks women around the world to celebrate the beauty of imperfection and champions Reebok’s intrinsic message of self-betterment.

Together, Gigi and Reebok will challenge women to use physical fitness as an escape to drown out all of the negativity that surrounds them by deploying the three-point principles of the Reebok delta that puts forth the social, physical and mental benefits of fitness.

As an international supermodel Hadid is no stranger to the pressures of perfection placed on women, living under the constant scrutiny of a global audience of critics.  It is through fitness that Hadid has found her tranquility. “Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet.” shares Hadid.  “When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together.  I’d focus on my mistakes which would breed more missteps - a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”

Learning to “change the channel” and take control, Hadid discovered that it was in fact these failures and setbacks that helped her improve – accepting them and using them as motivation to better herself. Hadid will now work with Reebok to motivate women to accept their own setbacks and imperfections by embracing their inner strength, grit and determination.

Praising Gigi’s influence on women and women’s fashion in particular, Corinna Werkle, General Manager of the Training Business Unit at Reebok states, “Gigi is setting the standards of modern style across the world; her ability to fuse fashion and fitness together inspires people globally. The fashion icon constantly pushes the boundaries by not being afraid to take risks and be different. Working with Reebok, Gigi will empower women by challenging them to express themselves to the fullest through bold, fearless style and to be confident enough to embrace their uniqueness.”

Reebok’s partnership with Hadid marks the second phase in the #PerfectNever movement’s chapter. July 2016 marked its debut, led by a powerful campaign video featuring athlete Ronda Rousey.  The poignant video captured Rousey at her most raw and real, as she shattered the illusions of perfection and empowered women to be the best version of themselves through embracing and learning from their imperfections. Gigi and Reebok will work together in 2016 and beyond to further champion this message.

fashionado

RIGBY & PELLER AT PHIPPS PLAZA HOSTS 'FREE THE GIRLS' BRA DRIVE THIS OCTOBER

Rigby & Peller, the acclaimed global lingerie brand best known for its lingerie styling, is hosting a bra drive at its Atlanta flagship store in Phipps Plaza this October 2016 to benefit Free the Girls. 

A national non-profit organization, Free the Girls works to provide jobs to survivors of sex trafficking in developing countries by helping them make connections and earn a steady income in a safe environment through selling bras. Atlanta women simply need to drop off their gently worn bras Saturday, October 15th through Monday, October 31st and they will receive $10 off their next bra purchase at Rigby & Peller. For more information about Free the Girls, visit freethegirls.org. 

Throughout its 75 years, Rigby & Peller has evolved into one of the most talked about global lingerie brands and has dressed some of the world’s most iconic women, from rock royalty to crowned heads. Offering carefully curated collections of exquisitely-made lingerie, their boutiques create a luxurious and reassuring atmosphere for style and fit appointments, which are carried out by highly trained expert lingerie stylists. Rigby & Peller’s aim is that each client leaves their boutique feeling confident and beautiful; like the very best version of themselves. 

The Atlanta flagship store, formerly Intimacy, will be celebrating its one-year anniversary October 7th through 9th with a special shopping experience. Guests are invited to sip prosecco, enjoy sweet treats and more during their style and fit appointments. For more information, visit rigbyandpeller.com. 

fashionado

UMANO Clothing - Fashion + Art

View fullsize

Alex Torrey Umano Clothing & E. Vincent Martinez

This is the story of two brothers and child artists who are making a difference in the fashion world and having an impact socially. During a visit to Athens, Ga, Umano Clothing co-founder, Alex Torrey, shared with me his (and his brother's) inspiring success story. They've been featured on Shark Tank and Vogue Magazine and (most importantly) in the lives of 100K + elementary school children.

fashionado