PUMA® PARTNERS WITH SELENA GOMEZ

selena gomez puma

Global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Selena will start working with PUMA immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.

“Being part of the PUMA family is very exciting for me,” said Selena Gomez. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

Selena and PUMA are a great match, not only because she fits with PUMA’s brand values, but also because of her powerful influence over young women, her integrity, hustle, and drive to succeed. Her work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brand’s consumers. In addition, this partnership includes PUMA and Selena working with and supporting causes close to her heart.

“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. "In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”

The brand’s women’s business has been reinvigorated in recent years and they are expecting continued growth in this area.

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How to Achieve 'Understated Elegance' in 3 Simple Steps

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Trends are constantly evolving and fashions come and go. What is considered ‘in’ one season can most certainly be ‘out’ the next. One style, however, that never goes out of date and that seems to transcend all others is that of understated elegance. This is a tricky style to master however. We can recognize it when we see it but it can be very difficult to know how to create it ourselves. If you're looking to inject a little more elegance into your wardrobe, then follow our three simple tips on how to do just that.

Your Wardrobe

When trying to create any look, the best place to start is always with your wardrobe. Clothes that are elegant are generally the simple, classic and well-fitted items in your wardrobe. This makes creating elegant outfits reasonably easy to put together as classic and simple items are very good for mixing and matching. Therefore, you are going to want to be rummaging through your wardrobe for items like fitted blazers, of which royal, navy blue is a very chic and smart color for a blazer, as is cream, which unfortunately is a little less practical, so better left for special occasions.

Deck shoes and ballet pumps look fantastic with nautical stripes and fitted khaki trousers or pipe leg jeans. These types of items work well for elegant, smart yet understated day outfits. When it comes to creating elegant evening outfits then you want to be thinking about flowing, soft and romantic lines and materials. Floaty chiffon tops with spaghetti straps work really well with trousers or jeans paired with delicate heels. Wide-legged trousers are a really good look for the evening and work well in a monochromeatic style with blocked, matching colors on top. A-line dresses are very simple yet elegant and look extremely feminine with soft cardigans and flat pumps.

So look for items such as these in your wardrobe as your staple elegant pieces and start to add your accessories from there.

Accessories

It has never been easier to find accessories for all occasions these days. As jewelry and accessories come in all shapes and sizes, it is now very affordable and easy to change and mix up our style on a regular basis. That is certainly true when it comes to creating a more elegant twist to your outfit. Look for jewelers such as Roma designer jewelry for some inspiration on elegant jewelry options. From pearl and diamond earrings, all the way through to elegant silver bracelets, pendant necklaces and the type of jewelry that would really set off your outfit.

Final Touches

No outfit is complete without a little grooming of the hair and a little preening of the face. The key of elegant hair and makeup is ‘less is more’ so keeping make-up natural and hair neat and tidy is a good place to start. Go for a matte, flawless foundation, pop a subtle blush of  color to your cheeks, focus on neat and well defined eyebrows, a slick of mascara and finish off with a dash of shiny, nude lip gloss. And there you are, elegant, classy and ready to  go.

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BLOOMINGDALE’S LAUNCHES THE LAB DESIGNER MEN’S STREETWEAR COLLECTIONS WITH LIVE SOCIAL MEDIA STREET STYLE PHOTOSHOOT

bloomingdales the lab

Atlanta’s bloggers, influencers and Instagram style stars are invited to Bloomingdale’s Lenox Square on Thursday, October 19th to launch The Lab, a special collection of designer streetwear,  with a street style photoshoot featuring Atlanta’s best street style photographer, Justin Boone.  Boone is known for his candid captures of locals and tourists around Atlanta with an eye for the best in luxury streetwear looks, chronicled on his Instagram page @caughtbyjustin

Guests will be invited to try on pieces from The Lab collections and style their best looks from Lab designers including Pierre Balmain, McQ by Alexander McQueen, Zayn x Versus and others.  Boone will take photos of guests’ style interpretations in his signature candid style which guests can then post on social media using the hashtag #LNXLAB.  Customers will receive a free gift with any purchase over $150.

Bloomingdale’s concept shop, The Lab, launched in select stores around the country to present the most contemporary voices in men’s fashion.  This year’s focus is on street wear and athleisure interpretations from some of the world’s best fashion brands.

Click HERE to register.

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J&M Davidson SS18

Photography by Tim Elkaïm

Photography by Tim Elkaïm

For Spring Summer 2018, J&M Davidson takes us on a colorful journey via Mexico City and Istanbul, with a vibrantly-hued palette and bold silhouettes inspired by the cities’ striking landscapes.

The collection transports one effortlessly from city to city, with designs that capture the bohemian spirit of an urban nomad. Subtle details, tactile textures and bold proportions lend the collection a spirited, optimistic attitude.

Vividly saturated colors lifted from the canvases of Diego Rivera, Henri Mattisse and David Hockney embolden romantic peasant blouses and maxi dresses in fuchsia pink and apple green, evoking Mexico’s candy-striped buildings. The yellow floral silk brocade Anatolia coat, inspired by those traditionally worn during the Ottoman Empire, stands out alongside the masculine-meets-feminine twill Piper jacket, natural hemp Hobie duster coat and striped Anatolia coat in ecru and navy blue linen. Paired with the white cotton organdie Rose dress and easy, airy Ariel top, the collection captures the cool blend of androgyny and nonchalant femininity synonymous with J&M Davidson.

The shapes and colors of the Spring Summer 2018 handbag styles reflect the relaxed mood of a modern day vagabond – uncomplicated silhouettes in rich navy, sahara beige and caramel, as well as Mediterranean camellia pink and China blue. The new silhouettes include the Axel – an effortless, everyday suede tote that’s practical and unfussy, with a handy pocket hidden at its base: ideal for a woman on the move. For evening, the Eleonor handbag is something a little more structured while still insouciant – the brass hardware, oblong shape and sturdy frame allow it to make a quiet statement. Smaller but no less smart, the Aime is a vintage-inspired top-handle bag brought up to date with a discreet row of studs – it’s elegant yet carefree, much like the J&M Davidson woman.

With its exotic color palette, effortless charm and bohemian flare, the Spring Summer 2018 collection conjures up a sense of urban escapism.

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Thom Browne Spring 2018 Ready-To-Wear

thom browne 2018 rtw

Two girls dreaming of unicorns and mermaids, and all the things that little girls dream of... Thom Browne

Thom Browne Spring 2018 Ready-To-Wear - see full Paris Fashion Week collection.

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Designer Kenya Freeman of Sylvia Mollie "Makes it Work" on Project Runway

Kenya Freeman, photo: Project Runway

Kenya Freeman, photo: Project Runway

She keeps two notebooks by her bed. As thoughts and ideas make their way into her dreams, she awakes, rolls over to jot them down and goes back to sleep – and possibly dream some more. By morning, as the alarm clock goes off and sleepy eyes open, she glances in her notebook and inspiration is born. Designer Kenya Freeman, of the label Sylvia Mollie, is literally living her dream. Kenya seeks inspiration from everything and everyone. If it’s not coming in her dreams then she finds it in nature, in her surroundings and on the street. Her mind is always wandering and conceptualizing.

Kenya didn’t know she was a designer right away. In the twelfth grade, she signed up for a fashion co-op class where she learned to create mood boards and studied merchandising. This came to Kenya with such ease that her mother enrolled her in fashion school. In her first year in college, she started sewing, watching her designs transform from sketches to garments. Everything felt so effortless. For the first time, Kenya felt like she had been given a gift. She felt like a designer. There is a lot to be said about a mother’s intuition.

Photos by Prince Williams/ATLpics.net courtesy of Ragtrade Atlanta.

Strong lines and architectural patterns are things Kenya embraces in her designs and textile choices. Other elements such as shape and texture – the feel and touch of fabric is very important to her – also play a part in the DNA makeup of the brand. Her aesthetic comes from the allure of the classic woman. So who is the Sylvia Mollie “woman?” Well, firstly, she has a name, Kenya calls her “Tony.” “This is a powerhouse of a woman whose classic looks must transition to evening. Everything she wears has to be bold, beautiful and make a statement,” adds Kenya. Flowing fabric and a feminine sensibility, with a conscious attention to silhouette, perfectly balance the brand’s timeless yet modern approach. Strength and femininity are harmoniously woven together within the Sylvia Mollie collections.

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So while Kenya Freeman may be living her designer dreams, it is also fair to say that her future is now – and it’s unfolding on national television for the whole world to see. Her personal life and professional career was uprooted, tested and turned upside down – in the name of fashion– when she was selected as a cast member to the Emmy Award winning Project Runway on Lifetime TV. Kenya is featured on the sixteenth season of Project Runway and said this was the best experience ever. She believes that being on the show will elevate the Sylvia Mollie brand to the next level from the tremendous exposure she receives week after week and though it wasn’t always easy being on the show and working under so much pressure, she absolutely “made it work!” Speaking of “making it work” Tim Gunn is wonderful according to Kenya, going on to say that the warm and nurturing gentleman you see on tv is consistent off air as well. Of course, she was tight-lipped about Project Runway specifics, not able to discuss how far she got in the show or who were the celebrity judges. She wouldn’t even drop hints. This is how Kenya described her Project Runway experience: “It was so many things – it was great, it was emotionally draining, it was fantastic, it was exciting and stressful, I’ve never absorbed so much caffeine, I’ve never gotten up so early - it was a lot of things. A very unique experience like no other and just to say that I am now a part of the Project Runway family at this point is something few can say.”

Kenya Freeman and her label Sylvia Mollie may very well be on their way to designer stardom and making its way to a closet near you. Kenya aspires to see her brand carried in the high end markets such as Neiman Marcus and Bergdorf’s but for now, the most accessible place to shop Sylvia Mollie is online at http://www.sylviamollie.com/

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A week of FASHION with RAGTRADE ATLANTA

RAGTRADE ATLANTA presents a week of fashion in Atlanta culminating into a dynamic runway show featuring some of the city's hottest designers. Below is a full listing of every event and the RSVP/ticketing links are provided.

ragtrade atlanta w buckhead

Monday, October 2, 2017

Event: RAGTRADE ATLANTA x W Atlanta Buckhead Opening Night

Location: W Atlanta Buckhead | 3377 Peachtree Rd NE, Atlanta, GA 30326

Time: 7pm to 10pm / RSVP: https://ragtradeatlanta2017.eventbrite.com

ragtrade atlanta fashion in atlanta

Tuesday, October 3, 2017

Event: Fashion in Atlanta Presents Fashion Illustrator Stephanie Gentry

Location: W Atlanta Buckhead | 3377 Peachtree Rd NE, Atlanta, GA 30326

Time: 6pm to 8pm / RSVP: https://www.eventbrite.com/e/fashion-in-atlanta-presents-fashion-illustrator-experience-tickets-38095242897?aff=es2

Ticketed Event: $20.00 to receive a fashion illustration

meet the designers ragtrade atlanta

Wednesday, October 4, 2017

Event: Meet the Designers

Location: The Gathering Spot | 384 Northyards Boulevard NW, Bldg 100, Atlanta, GA 30313

Time: 6pm to 8pm / RSVP: https://meethedesigners2017.eventbrite.com

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Thursday, October 5, 2017

Event: RAGTRADE ATLANTA Runway Show Presented by The Lincoln Motor Company

Location: Georgia Freight Depot | 33 Martin Luther King Jr. Drive Atlanta, GA 30303

Time: 6pm to 9:30pm / RSVP: https://www.eventbrite.com/e/ragtrade-atlanta-2017-presented-by-the-lincoln-motor-company-tickets-37882932872

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