Event Recap: 3rd Annual Fire in the Fourth Festival

This past Saturday, May 20, 2017, thousands of revelers attended the third annual Fire in the Fourth festival in the heart of the Old Fourth Ward. Hailing the historic Great Atlanta Fire of 1917, which burned over 50 city blocks in the Old Fourth Ward, this year's fête celebrated with a never-before-seen interactive installation of the 100-year history of Boulevard, one of the best seen performances by Circus Combustus, and a diverse offering of live, local musicians, dancers, visuals artists, food, drinks and much more. Known as a resilient community, Saturday’s rain was no obstacle for the festival as attendees ducked inside local businesses on Edgewood and Auburn Avenues to mix and mingle before The Seed and Feed Marching Abominable band brought back the party back to the streets and bonafide New Orleans-style brass band, Wasted Potential Brass Band, hit the main stage, getting the entire crowd to dance. A free festival that’s open to all ages, all proceeds from Fire in the Fourth benefit the Old Fourth Ward Business Association’s beautification and public safety initiatives. For the full list of attractions or additional information, visit www.fireinthe4th.com. [Photos courtesy CWPR]

Mark your calendars for year four! The date for the 4th annual Fire in the Fourth festival will be on Saturday May 19, 2018.


Spend the Summer with STK's "Cucumber Stiletto" Cocktail Recipe

Looking for something refreshing to toss back this summer? We’ve got the trick thanks to a fun cocktail recipe courtesy of STK Atlanta. Serving as the perfect poolside or party treat, STK Atlanta’s “Cucumber Stiletto” is easy-to-make and is sure to add a little pep to your step during any summer occasion. Try this at home at your next party, gathering or soiree. See recipe below:  


1.5 oz Ketel One Citron

.75 oz St. Germain

.75 oz Lime

.75 oz Simple Syrup

2 ea. Cucumbers

6 Mint


Muddle mint and cucumber with lime juice and simply syrup, add citron vodka and St. Germain. Shake and strain into martini glass. Garnish with slice of cucumber.


Balenciaga Opens a New Store on 57 Avenue Montaigne

Balenciaga Opens a New Store on 57 Avenue Montaigne

Recently, Balenciaga has announced the new opening of its fourth store in France. It will open in September featuring it famous warehouse aesthetic. Expect to see a continuation of industrial fixtures such as conveyor rails for clothes and aluminum foil ceilings. The changing room walls are made from cast concrete while the benches are wrapped in synthetic leather. Accessories can be found displayed on aluminum tables elegantly adding to the over all factory feel of the space. 

Source WWD


Daniel Wellington Now Open at Ponce City Market

kendall jenner daniel wellington pcm fashionado


On May 12th, Swedish watch brand, Daniel Wellington, opened their first Atlanta location at nationally acclaimed mixed-use community hub Ponce City Market. The globally popular brand is excited to expand with the opening of their tenth brick and mortar store in the United States.

Daniel Wellington was founded in 2011 after founder Filip Tysander was inspired by an intriguing encounter with a British gentleman named Daniel Wellington to create his own line of watches His designs, which emphasize a sophisticated style, became the foundation for his widely popular brand. Since 2011, the Swedish-founded-and-based brand has become popular across the globe. The brand is excited to bring the Daniel Wellington experience to Atlanta with the opening of their 720-square-foot showroom located in the outside retail portion – across from Alex and Ani – at Ponce City Market.

“Daniel Wellington has grown rapidly and successfully over the past few years, and our continued move into the U.S. is a natural part of our ambitious expansion strategy”, says Ola Melin, Public Relations Manager of Daniel Wellington. “We have seen a positive response to our brand from customers and partners in the South, and by opening up a store at Ponce City Market, we look forward to significantly increase our presence in the area”.

The Ponce City Market location will feature the brand’s range of timeless men and women’s accessories, which include sleek and minimalist watches and metal cuffs. Shoppers will be able to browse the brand’s five watch collections – the Classic Collection, the Classic Black Collection, the Dapper Collection, the Classy Collection, and the recently launched Classic Petite – a 32mm stainless steel watch that offers a minimalist and contemporary attitude and truly reflects the Daniel Wellington approach to design. Daniel Wellington’s watches, which start at $135, can be customized by choosing the watch band, color, and size. The Ponce City Market location will also feature complimentary leather embossing for previously owned and newly purchase Daniel Wellington watches.

Daniel Wellington at Ponce City Market will be open Monday – Saturday from 10:00am until 9:00pm and on Sunday’s from 12:00pm until 6:00pm.



Global Runway called and I jet-setted to the Maynard H. Jackson Jr. International Terminal in Atlanta to report as a Style Ambassador. I am one of several Style Ambassadors involved in a fabulous and stylish fashion presentation experience occurring later this month. We spent a full day with a film crew and 10Squared PR shooting a commercial within the terminal's luxury wing. [Can't wait to share the video!] The images in the slideshow above are from the shoot - more to come and make sure to follow me on IG @fashionado


Nike Opens a LED LunarEpic Running Track

Nike has constructed a full-sized LED running track in Manilla in the shape of Nike's LunarEpic running shoe. It covers an entire block in the city at 200 meters long. It is wrapped in LED lights and up to 30 runners can participate in a virtual race against themselves. All that is required is to set up an initial lap time then a sensor is attached to the runner's shoe. The runner can compete with their avatar which will run beside them. The avatar is your competitor along the way on this LED footprint track. 




blast workout

Fitness and philanthropy lovers are invited to break a sweat for a great cause on Saturday, May 13, 2017 at 1:30 p.m. at BLAST in Buckhead. Offering individualized, full-body, 60-minute workouts, BLAST is generously donating all proceeds from a special charity class hosted by Bri Sexton, Director of Fitness, to Jeffrey Fashion Cares, one of the largest combined AIDS and breast cancer benefits in the country.  The class is $50 and participants can register by calling the Buckhead studio at 404.841.5430 or clicking here

Jeffrey Fashion Cares Atlanta is set to celebrate 25 stylish years on Monday, August 28th at 7 p.m. Considered the official kick-off to fall social season, the annual philanthropic fete founded by acclaimed retailer Jeffrey Kalinsky will return to Phipps Plaza for an unforgettable evening that includes a reception followed by a live auction and runway show featuring style selections from high-end designers such as Gucci, Celine, Christian Dior, Givenchy, Valentino, Dries van Noten, Saint Laurent Paris, Balenciaga, Christian Louboutin and Manolo Blahnik.  The 2017 event will benefit Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina.  

jeffrey fashion cares

For more information on BLAST, visit theblastlife.com. For more information on Jeffrey Fashion Cares, visit jeffreyfashioncares.com.