Fashionado is a fashion and lifestyle brand where readers indulge in a myriad of trending topics from the world of design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.
For the next installment of her High Jewelry collection "Beyond the light", Valérie Messika presents 29 silhouettes adorned with diamond sets, each more magnetic than the next. A show filled with femininity, modernity and avant-garde designs, playing on volumes, light effects and unexpected styling.
Read MoreIn his press notes, Michele made a connection between mirrors and fashion. “Clothes are capable of reflecting our image in an expanded and transfigured dimension… wearing them means to cross a transformative threshold where we become something else.” The liminal space is what turns him on, a point he made clear in his Gucci debut circa 2015.
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An exclusive debut of the season’s key looks showcased via virtual reality
Experience the collection’s two parallel worlds, city and nature, on a whole new level
Featuring Japanese influencers Yuka Mannami and Chiharu Okunugi
adidas by Stella McCartney today debuts the Fall/Winter 2017 collection via an immersive virtual reality experience set to bring the season’s key looks to life. The journey is designed as part of the presentation of The Stella McCartney collections in Tokyo, which also include her womenswear and menswear mainlines, accessories, eyewear, swimwear and the newly launched fragrance POP Blubell. At the event’s adidas by Stella McCartney showcase, guests will move seamlessly between the collection’s two parallel worlds - city and nature - as the four leading looks are showcased in action.
“City life and the outdoors both provide a boundless source of inspiration for me. The new FW17 collection exemplifies that in the nature-inspired prints, detailing and the different technologies used. Every design has been considered so women can get creative and thrive in different environments, no matter what workout they’re doing or what the weather is like. We wanted this to come across in a fun and innovative way, which is why we’ve created this playful virtual reality experience,” explains Stella McCartney.
Immersing themselves in the collection in an entirely unique and engaging way, guests will be invited to embark on a VR journey that places them at the heart of a 360° experience, which will begin once they are led through a gallery featuring FW17 campaign and lookbook imagery. The viewers will then be ‘transported’ between the two, parallel worlds the collection is inspired by, as the new adidas by Stella McCartney visual identity is weaved throughout the experience. Set in these contrasting environments, guests will be presented with a preview of the Run, Train and Yoga range within four scenarios designed to demonstrate the workout opportunities each look draws on.
As guests ‘jump’ from one look to the other, they will find themselves in the centre of a continuous virtual experience taking place all around them. With synchronised movement expressed by a circle of four female athletes, including Japanese influencers Yuka Mannami and Chiharu Okunugi, all four women will perform the same movements in unison within each scenario. The looks include: the head-to-toe sustainable city Run look, the warp knit HIIT Train look, the off-road winter trail Run look, and the shanti power, seamless separates Yoga look.
Kendall announces on Insta about her becoming an Originals ambassador and joining the adidas family. While there aren't any deets on exactly what will happen next, this a great look for Kendall especially after the Pepsi ad fiasco.
Kendall will work with other renowned celebrities and athletes including Selena Gomez, Kanye West, Lionel Messi and James Hardin just to name a few.
Source HYPEBEAST
The collaboration offers a variety of unisex streetwear essentials. Track jackets, team jersey tops, windbreakers and more are available in various textures and finishes. The upside-down trefoil, inside-out Three Stripes motif and the adidas Originals print are seen throughout the collection.
According to HYPEBEAST, the adidas Originals by Alexander Wang Drop 3 collection will launch April 1 at Harvey Nichols Hong Kong, adidas Originals web stores and select locations that sell Alexander Wang.
adidas Running today revealed the new adidas PureBOOST shoe. Inspired and created for runners who treat every step as a chance to explore, PureBOOST features a versatile, agile and adaptive design to enable runners to endure anything the city environment has to offer.
PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for running around sharp city corners. The outsole has also been built for the specific requirements of street running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.
PureBOOST’s new knit upper incorporates a highly adaptive fabric, designed to move with the runner’s gait. A new double wrap tongue construction provides support, while allowing the foot to move in harmony with the shoe.
adidas Running products are developed in collaboration with a sport science team and researched using the ARAMIS testing system, a motion tracking technology that enables a detailed analysis into the movement of the body. adidas’ latest innovations heavily influenced the design of PureBOOST, resulting in a shoe that is built for the city, incorporating adaptive elements to help runners tackle any obstacle or challenge along the way.
Stephan Schneider, PureBOOST product manager at adidas said: “Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With PureBOOST we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”
adidas PureBOOST is available now at http://www.adidas.com/PureBOOST
Fashionado is a fashion & lifestyle brand where readers indulge in a myriad of trending topics from the world of fashion, design, art and culinary. Via the FashionadoTV digital platform, Fashionado founder, E. Vincent Martinez, hosts interviews with celebrities, fashion designers, artists and industry professionals.
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