PINK Limoncello & LIDESTRI SPIRITS' "Best In Show" Cocktails

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Continuing a trend established two years ago, LiDestri Spirits’ once again racked up an array of awards, touching every market, at the Wine & Spirits Wholesalers of America Convention & Exposition (WSWA) this April 2015. The annual event, now in its 72nd year, attracts wine and spirits distributors and importers from around the world who convene to find new products, develop new business, and hear about trends from leading experts. 

Leading this year’s awards was LiDestri’s mü, a coffeehouse-inspired creamy ready-to-drink cocktail. Having already established itself in 2013 with the prestigious “Hot. New. Now. Media Award.” and a Double Gold the following year, its Creamy Coco Cappuccino flavor took home a ‘Best of Show’ award in the premixed wine cocktail category as well as a Double Gold. Additionally, mü flavors Creamy Vanilla Latte and Espresso Macchiato landed Gold and Silver medals respectively. LiDestri’s Recipe 21 Premium Grape Flavored Vodka also made a strong showing at this year’s WSWA, earning a Double Gold on the first night of the convention. 

Continuing its winning streak, LiDestri’s Spicy Bloody Mary earned a Silver medal in the Wine Tasting Competition. The first ready-to-drink Bloody Mary product of its kind in the country, LiDestri’s Bloody Mary is a wine-based libation sold with alcohol in it, making it much more desirable and consumer-friendly than the traditional alcohol-free mixes currently available in the U.S. Finally, in the Spirits Tasting Competition, LiDestri’s Tuttobello, intensely flavorful aperitifs, saw Gold for its Amaretto and Silver for its Limoncello flavors.  

While not new to WSWA, LiDestri’s PINK Limoncello did take a new approach to showcasing the premier liqueur to attendees throughout the convention. Utilizing a type of interruptive marketing, word spread through out the WSWA about the unique PINK branded performances fueled by Atlanta-based personality, Mande Lauderdale. Spreading the message of ‘When Life Gives You Lemons, Drink PINK!’, Lauderdale interacted and engaged with attendees throughout the event, driving visitors to the PINK Limoncello suite to take park in fake weddings, a mock cat funeral and more. While pop-up performances were the talk of the event, PINK also took home a Silver this year and was one of seven competitors in this year’s Call For Cocktails competition.

“With the constant influx of unique brands at WSWA we needed a way for PINK to standout that was reflective of our culture," says LiDestri Spirits Chief Marketing Officer Stefani LiDestri.  “This new form of marketing not only achieved that, but hints towards what you can expect from LiDestri Spirits in the future."

Hand-crafting the finest spirits with a sense of family pride, LiDestri’s Bloody Mary can be found throughout New York and Florida and Recipe 21 is available in New York and New Jersey. LiDestri’s Pink Limoncello is available in New York, Connecticut, New Jersey, Delaware, Washington, D.C., Missouri, Florida and Georgia, and mü is now available in New York, Georgia and Florida.   

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Cocktail Recipes Give Whiskey An Added Twist

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With whiskey sales on the rise, more people are discovering there are plenty of ways to drink the distilled spirit than just straight on the rocks. Drink mixologists enjoy finding more and more ways to complement the whiskey flavor with a plethora of other ingredients, whether its syrups, fruit juices, vermouth or even tea.

A growing willingness to experiment with whiskey and bourbon as the primary ingredient in a variety of cocktails is just one of several ways consumer habits have been changing, says Steven Earles, CEO of Portland-based Eastside Distilling (www.EastsideDistilling.com). “People are drinking less wine and more whiskey, and women have become more inclined to give whiskey a try,” says Earles, whose company already experiments with a variety of flavors in its drinks, such as Cherry Bomb Whiskey and Oregon Marionberry Whiskey.

The trend of finding more ways to include whiskey in cocktails also may be just one of several factors helping to add to the bump in whiskey sales. As of November 2014, Whiskey sales were near $4 billion, in contrast to $3.5 billion in 2013, according to Nielsen research. For distilleries, those numbers may mean a toast is in order. For consumers, that toast may involve a mix of flavors made just to their liking – but definitely is still on the rocks. 

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Enjoy the Sweet Taste of LOLEA: A Gourmet Drink, Perfect for any Special Occasion

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Anyone who has planned a wedding will agree that the planning process can be stressful. Besides the obvious elements, figuring out the minor details, like what alcohol to serve during your reception or rehearsal dinners can be taxing. I would like to introduce sangria LOLEA a refreshing drink with less alcohol content. Pulling inspiration from its region of origin, LOLEA combines tradition and culture to make the perfect combination of wine and fruit, with a frizzante touch. In addition to its fine taste, LOLEA brings a sophisticated flare of style to any celebration. Enjoy the sweet taste of a gourmet sangria from the Mediterranean! LOLEA is elegantly crafted and perfect for any wedding or special occasion. Add a sophisticated touch of style to your engagement party, rehearsal dinner, or wedding reception. 

Sangria, is a wine cocktail synonymous with social gatherings, celebration and joy! Let your bottle of sangria add a pop of color and great décor to the festivities. Prepared with either red wine or white wine, LOLEA is made with all natural ingredients and has a moderate content of alcohol. LOLEA isn’t just sangria, it’s a refined, chic brand of sangria made with love. It’s the personal project of a group of friends, who want to share what they love, making only a limited production for consumption each year. The essence of LOLEA’s story is evident with every sip; family and friends are guaranteed to enjoy! Please visit http://www.sangrialolea.com to learn more about this award-winning drink.

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Sip on Love this Valentine's Day with {Pink} Cocktails

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Set the mood this Valentine’s Day with delicious, festive and easy to whip up cocktails from LiDestri Spirit’s Pink Limoncello and The Ice Cream Bar. Here are the recipes for these blissful bubblies for you to toast to a romantic night or to share with your girlfriends at a singles soirée. (From L-R):

Pink Passion: 
1 part chilled LiDestri Pink Limoncello 
2 parts cranberry juice 
Served on the rocks and topped off with 7up. 

Pinktini: 
Pink Limoncello 
Shaken with gin or Vodka

First Kiss: 
1 part chilled LiDestri Pink Limoncello 
2 parts sparkling wine garnished with fresh berries
served in a champagne flute

The Ice Cream Bar’s Peach Lady 
1 oz Peach Lambic Ice Cream
.5oz Raspberry Liqueur (substitute with any berry liqueur)
4oz dry champagne or prosecco

Directions Peach Lady: Pour raspberry liqueur into bottom of chilled flute glass. Pour champagne in halfway, letting bubbles settle. Drop in 1 scoop of Peach Lambic. Serve immediately and watch the magic happen.

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