Modern Luxury Introduces ModLux.Rent

Modern Luxury Introduces ModLux.Rent

Modern Luxury Media, the nation's largest luxury media company, today announced the launch of ModLux.Rent, a new luxury clothing rental service curated by Modern Luxury editors. Powered by CaaStle, the leading B2B rental technology and logistics company in the U.S., ModLux.Rent is the first apparel subscription service offered by a media company.

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Pitti Uomo Street Style 2022

Pitti Uomo Street Style 2022

Pitti Uomo is back and the streets of Florence, Italy are more stylish than ever. Pitti Uomo occurs twice a year, once in the winter and then again in the summer. Manufacturers and brands related to menswear or lifestyle products descend upon Florence to showcase the season's collections.

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Luxury Resale Is Growing Faster Than Primary Luxury Market

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A new report from the Boston Consulting Group details that the luxury resale market is expected to grow at a faster rate than the primary luxury goods market. According to The Fashion Law who first reported on the study, luxury resale expects a 12 percent average growth rate through 2021, as well as a nine percent share of the personal luxury goods market. This level of growth would outshine the primary luxury goods market that’s expected to grow at an average rate of three percent.

The survey states that 50 percent of customers in the US that have purchased a luxury item within the past year have also participated in the luxury luxury market. It also notes that “secondhand sellers typically use resale to regain some of the money they spent on firsthand purchases—often so they can reinvest in new, full-priced luxury products.”

Analysts who worked on the survey conclude that this is actually “a powerful opportunity” luxury brand consumer bases because they have the chance to convert resale consumers to the primary resale market. Boston Consulting Group’s study found that 44 percent of consumers surveyed said they purchase “more-expensive luxury items than they would have bought without a resale market.”

Along the same lines, Bloomberg’s Sarah Halzack and Andrea Felsted also argue that higher access to reselling platforms could actually encourage younger consumers to take the plunge and purchase primary luxury goods instead of resale. “Say you’re considering a classic Balenciaga City bag for about $2,000 USD. Is it worth the investment? A scroll around The RealReal shows that you might be able to resell it for about $600.” They note that this could be “exactly the kind of assurance a first-time millennial or Generation Z luxury buyer needs to take the plunge on a pricey accessory.”

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SOURCE THE FASHION LAW

GLOBAL RUNWAY ATL TOOK FLIGHT AND SOARED TO EPIC HEIGHTS

Who would of imagined that one of the most adventurous and avant garde venues and events would be and would occur at Hartsfield-Jackson Atlanta International Airport? Well, that was exactly the scene on May 18th as the inaugural Global Runway took flight, along with more than 250 attendees, and soared high above every event in the city. Global Runway was chic, upscale and boasted a NYFW vibe. 

So what exactly is Global Runway? Global Runway is a fashion presentation highlighting a selection of the global offerings available from ATL Skypointe, the award-winning concessions program from Hartsfield-Jackson Atlanta International Airport. Guests experienced an industry-quality fashion presentation featuring the latest Spring/Summer 2017 collections from Tommy Hilfiger, Swarovski, Sean John and local emerging lifestyle brand Ateaelle. The event also bridged the gap between beauty and style by hosting a pop-up shop featuring national brands ExOfficio, Bijoux Terner, Luxe International and Mori Luggage.

The Global Runway campaign also featured six influential style ambassadors who brought to life the newest style offerings at ATL. The 2017 style ambassadors included Jenna Wessinger (www.justatouchtoomuch.com), E. Vincent Martinez (www.fashionado.net), Satchel Jester (www.scenebysatchel.com), Emily Loftiss (www.EmilyLoftiss.com) and sisters Laticia and D’ANA Rolle (www.BluHzl.com).

In addition to the fashion presentation and pop-up shop, ATL unveiled the campaign’s official commercial featuring style ambassadors E. Vincent Martinez, Satchel Jester and Jenna Wessinger. Shooting this commercial was truly an amazing event in itself. With a talented director, top-notch production team and a vision, an experience was captured and a tale of luxury and lifestyle was told. 

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PORTS 1961 UNVEILS SPRING/SUMMER 2017 MENSWEAR CAMPAIGN

Ports 1961 is pleased to announce the release of the Spring/Summer 2017 menswear advertising campaign. Photographed by Menswear Creative Director of Ports 1961, Milan Vukmirovic, the campaign features Matthew Noszka. Ports 1961 is a luxury ready-to-wear brand that creates modern, edgy looks for men and women.

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ESCADA OPENS ATLANTA BOUTIQUE AT LENOX SQUARE

ESCADA opened its very first boutique in Atlanta at Lenox Square in Buckhead.  

A new store concept has been put into place for the first time at this location with a softer color palette and gold accents. The design is sleek and modern, giving the entire shopping experience a more elevated feel.

Also making its debut is the new ESCADA signature bag, the ML40. This name honors house founder Margaretha Ley, while commemorating the upcoming 40th anniversary of ESCADA.

“We are thrilled to announce the opening of our boutique at Lenox Square and to join the Atlanta community,” says Suzanne Humbert, President of Retail at ESCADA of the Americas. “Atlanta is a key market for ESCADA and we see this as a great opportunity for the ongoing growth of the brand.” 

ESCADA also has boutiques in the following cities: Bal Harbour, Beverly Hills, Boston, Chicago, Costa Mesa, Dallas, Honolulu, New York, Palm Beach, Palm Desert, and Phoenix.

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“COACH PUPS” LAUNCHES WITH LADY GAGA’S FURRY FRIEND MISS ASIA KINNEY

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Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle collections, goes to the dogs as it reveals its newest advertising campaign. Titled “COACH PUPS,” the new campaign features canine stars in a series of portraits photographed by Steven Meisel. It launches this month with Miss Asia Kinney, the adorable four-legged companion of Lady Gaga.

The campaign celebrates the dogs in our lives and captures the pups’ unique personalities as they “model” Coach’s Fall 2015 star bags. Additional PUPS staring in the campaign will be revealed shortly.  Miss Asia Kinney, Lady Gaga’s now famous French Bulldog has amassed a substantial social media following in only a few short weeks. The Coach bags she elegantly models in the campaign are the Edie and the Rucksack. Lady Gaga commented: “I am so proud of Miss Asia! She's a natural in front of the camera, and we're both so excited that the iconic Steven Meisel shot her for Coach's pup campaign! I really love getting to watch my best friend be a star.”

Stuart Vevers, Creative Director at Coach comments, “'I’ve never had so much fun on a shoot. The combination of Mr. Meisel and the pups was an extraordinary, surreal, special moment. We wanted to create playful images that make you smile. We were inspired by some images from the Coach archive, which featured Eddie—the dog that starred in the TV series Frasier—to create something joyful, with humor and character. That’s a spirit that’s uniquely at the heart of Coach." 

This new initiative will also introduce the social campaign #coachpups, including a range of online activities for fellow dog fanciers, opportunities for Instameets, special talks and other events hosted by the great and the good of the canine world. This will also mark the debut of the Coach Snapchat account.

Coach has made a donation to Chicago French Bulldog Rescue (frenchieporvous.org) on behalf of Miss Asia Kinney and her devoted owner.

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