H&M is embarking on a bold mission to democratize sportswear and get the whole world moving with the launch of its new brand H&M Move on August 4th.

The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover. H&M Move aims to equip the world with stylish and functionable 'movewear' that will support Movers of all abilities and skills to move comfortably and confidently in a multitude of ways.