The lovely and always charming Lila Hertz returns for an eighth year as co-chair of Jeffrey Fashion Cares which is scheduled for Monday August 30th at 7pm.

Jeffrey Fashion Cares is excited to announce that Louise Sams, Executive Vice President and General Counsel at Turner Broadcasting System, and Jeffrey McQuithy, founder of Vis- à-vis Salon, will be joining Lila as co-chairs in the 2010 event, founded by NY and Atlanta retailer Jeffrey Kalinsky

With the addition of Louise and Jeffrey, a fresh perspective and approach to the prestigious fundraiser can be expected. Compounded with Lila's experience and positive energy, they are sure to deliver a stellar event - stellar in style, fashion and fundraising dollars!

I decided to go straight to the source and ask Lila Hertz to share her feelings about the event and her co-chairs:

“Jeffrey Fashion Cares is such a highly anticipated annual event in Atlanta with two incredible beneficiaries (Atlanta AIDS Partnership Fund and Susan G. Komen for the Cure – Greater Atlanta Affiliate). I am thrilled to have Louise and Jeffrey join the team and know that they will bring new enthusiasm and energy! Stay tuned for more exciting announcements!”

Stick with me for these announcements, as soon we'll know of the venue, Host Committee and Honorary Chair.

For more information on Jeffrey Fashion Cares 2010, including Patron and Corporate Sponsorship, please visit http://www.jeffreyfashioncares.com/atlanta.

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