Jeffrey Fashion Cares Goes MIDTOWN


12th & Midtown to be precise.

One of the hottest, most anticipated real estate developments will proudly host the 18th Annual Jeffrey Fashion Cares fashion benefit on August 30th.

Last month, the fabulous Sara Blakely of Spanx, Inc was announced as this year's Honorary Chair and today, Jeffrey Fashion Cares is very excited to announce 12th & Midtown as the official Host venue for the event. Guests will be treated, on the 35th floor, at what JFC promises will be "one of the most memorable" events to date.

12th & Midtown, located at Peachtree at 12th Street, is part of a massive 7 phase project which will be known as Atlanta's Midtown Mile. Two phases are completed with the sophisticated Loews Atlanta housing its 400 luxury rooms in phase 2.   Upscale shopping, dining, office space and residences will define this stretch as one of the most desirable districts in the city.

The 18th Annual Jeffrey Fashion Cares, hosted by acclaimed retailer Jeffrey Kalinsky and co-chaired by Lila Hertz, Jeffrey McQuithy and Louise Sams, will once again benefit the Susan G. Komen for the Cure Greater Atlanta Affiliate and the Atlanta AIDS Partnership Fund (AAPF). The annual event which takes place on Monday August 30th, includes a pre-show cocktail reception, couture fashion show, silent and live auctions and an after party. For more information on Jeffrey Fashion Cares 2010, including patron and corporate sponsorship, please visit