Next week, Atlantans will be greeted on highways throughout the city by this image in billboard size, making the morning and evening commutes a bit more interesting. What a way to warm up winter! Now that's what I call HOTlanta! The promo is part of a large marketing campaign by CBS & BMA to grow the network's image in a forward thinking way and expand their viewer demographics. Kudos to CBS for getting "it" and understanding how to take risks.