Fashion Photography Tips to Elevate Your Brand

Fashion Photography Tips to Elevate Your Brand

When you launch a fashion brand, there’s a huge list of things you need to keep in mind. In a previous blog post, E. Vincent Martinez described how during the first few months, it pays to have a strong social media strategy, work on your client relationships, and find ways to generate growth. One great way to do this is by focusing on creating stunning visuals through fashion product photography. By doing this, you’ll draw attention to your products and strengthen your brand identity.

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Yang Li Spring 2019 Menswear

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Music & Fashion from Yang Li Spring 2019 Menswear. “I wanted to emphasize that live music is a physical experience for which there’s no adequate substitute. Not everything can be consumed through mobile phones.” Yang Li.

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Diane von Furstenberg Resort 2019 Collection

“Phoenix came to me as the perfect name for the collection; it’s about rebirth. Irreverence, joie de vivre, and a sense of renewal. All part of the spirit of the house of DVF, and of Diane herself,” says Nathan Jenden of his second collection for the house since his return.

DVF Holiday ‘18 captures the diverse and compelling spirit of New York in its provocative era of Pop Art, pop culture, and disco. Jenden was inspired by legendary Seventies muse and activist Tina Chow, a strong female New York icon with a legacy of style.

It’s all about celebrating the holiday party season; with playful paillettes and lurex in bonbon colors. “Creating clothes that look constructed but are light and easy to wear is the most modern approach right now,” says Jenden. The wrap dress comes in many updated variations: key styles include a new iteration in super light-weight printed mesh, and a mini silhouette with ruffled sleeves.

Diane von Furstenberg Resort 2019 Collection

Bold, lush and ditzy florals feature alongside the house Sutra Chain, and the blown up logo appears on wraps and swimwear. Vibrant intarsia knits in Pop Art pantones depict tropical palm leaves and the Leopard Poppy print. The dragonfly appears embroidered and printed, symbolizing transformation and renewal, welcoming in the holiday season and celebrating the New Year ahead.

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Jenny Packham Spring 2018 Ready-To-Wear

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“We find if we try to do simple party dresses, there’s so much of that happening, so we want to go quite full-on.”

Jenny Packham

 Jenny Packham Spring 2018 ready-to-wear.

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Rain Dove Featured In Sisley's FW17 Campaign #oneofakind

#oneofakind is the hashtag of choice for Sisley’s new FW17 Campaign, conceived by star photographer Bettina Rheims: Sisley once again challenges gender stereotypes with grace, style and sensibility.

The headliners of the campaign, dressed in iconic Sisley outfits, pose in front of wooden boxes that bring to mind those used for transporting great works of art: among them are transgender models Stav Strashko and Casil McArthur, American Rain Dove (who in her career has posed in both male and female clothes), as well as Fernanda Beuker, Sohyun Jung, Adela Stenberg and Freddie Ashcroft, one-of-a-kind charmers with androgynous looks.

The issue of gender equality is difficult to “capture”, as evidenced by the set design, as well as the clichés of what is masculine and what is feminine. "To open new paths, people’s reactions and emotions, including anger and fear, must be triggered,” says French photographer Bettina Rheims and Sisley chose to deal with society’s prejudices by showing individuals for what they truly are, giving them an even stronger voice. This is an important step for the brand, known for its rebellious identity as well as for its unconventional points of view: a new chapter in an original, unique and modern story."

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A.P.C. Fall 2017 Menswear

A.P.C. Fall 2017 Menswear

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