One of the most difficult – but critical – process of starting a fashion brand is getting it off the ground. The initial launch and the first few months are very important. This is the period that will make or break your fashion label and your products.
There are a number of great tips you can utilize if you want to expand your fashion brand during this period and reach more customers along the way. We are going to review them in this article.
Maintain a Strong Online Presence
The internet is your friend when it comes to launching a new brand. You can reach thousands of potential customers with a relatively low investment. Maintaining a strong online presence is important.
It is best if you start even before the label is launched. Before you start selling fashion items and other products, set up your main website and social media pages. Use these channels to take viewers on a journey behind the scenes. Let them know the steps you are taking to develop the new brand.
You can also use videos as ways of promoting your brand. Don’t just make videos to sell your fashion items; make videos to tell a story (or stories). The audience will be engaged and will recognize your brand much sooner than you think.
Get Closer to Customers
Even when you are making most of your sales online, there is no harm in getting closer to customers offline. One of the best ways to do that is by setting up a shop in shopping centers and areas where your target customers usually shop. Rent a pop up shop and display your best products. You can also take part in indie events or exhibitions.
Renting a pop up shop is very easy. For instance, you can rent a Westfield Pop stand for a week or an entire month – or even an extended period – through the shopping mall’s website. Other shopping centers have similar deals, so don’t hesitate to ask for more information.
The more your brand is seen, the more chance you have of succeeding. You will be able to survive the initial launch period and get some traction with your fashion line for sure.
Expand Your Reach
If you have a marketing budget, use it to reach out to influencers on top social media platforms. Influencers have thousands of followers who are closely watching what their idols are doing. Endorsing these influencers can place your brand in the mind of this audience. Influencer marketing may also lead to direct sales, especially considering that influencers inspire so many of their fans.
Be careful who you associate your brand with though. Knowing the right influencers to work with and maintaining a good brand image are very important too. A good approach to take is by taking a closer look at the target audience you want to reach and choosing influencers based on those insights.
Apply the tips we just discussed in this article and you will be able to get your new fashion label off the ground right away. All you have to do next is innovate to keep interest and traction high.