Jennifer Lawrence in new Be Dior Ad Campaign

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

View fullsize

This is what a rich girl looks like. Chic, modern and while she knows fashion and invests in it, her style is always effortless. Kudos to the stylist.

Photographer Paolo Roversi shot the Dior campaign featuring the Oscar winning Jennifer Lawrence in a variety of flawless day looks and carrying the fabulous leather Be Dior bag. The styling, hair, makeup and minimal set work perfectly together. Everything feels so fresh. I love it. 

Great timing in rolling out the ad campaign as well since Jennifer Lawrence was missed at the Academy Awards.

fashionado

Celebrity Faces of the Brands We Love

[caption id="attachment_21339" align="alignleft" width="160" caption="AMANDA SEYFRIED / Givenchy. Photo by Flickr user stab at sleep"]

[/caption]

by guest blogger, 

Sherry Levine

The latest crop of celebrity brand ambassadors has proven particularly promising, with such big names as Jennifer Lawrence and Amanda Seyfried signing on with their favorite designers. These celebs bring something new to the table, with their personalities proving every bit as important in attracting audiences as their hotness. Their effortless ability to change the image of some of the world's prominent brands is clearly attracting attention—and it should be.

Celebrities have long been paired with a wide array of brands in hopes of convincing the public to invest in the latest trends. And the tactic clearly works—if it didn't, companies would have quit sinking their money into celebrity endorsements long ago. While some critics scoff at celebrity branding as a marketing tactic that lacks creativity, recent campaigns have proven that, when the right celebrity and product are combined, the result can be truly droolworthy.

Givenchy's 2013 fall campaign

includes a number of prominent names, such as superstar stylist Carine Roitfeld and her daughter Julia Restoin Roitfeld. Although these are familiar monikers in the fashion world, those unfamiliar with haute couture are less likely to be influenced by their inclusion in the campaign. However, actress, dollface and recent trainwreck

Amanda Seyfried

is known and [hmmm] adored. As a result, she will attract plenty of attention to Givenchy's new Very Irresistible perfume.

Scarlett Johansson and Dolce & Gabbana

[caption id="attachment_21338" align="alignleft" width="162" caption="Photo by Flickr user GabboT"]

[/caption]

Although she is not new to the Dolce & Gabbana brand (she shot a commercial for the designer back in 2011), Scarlett Johansson's recent re-inclusion in their fashion campaign is refreshing. Scarlett's pouty lips and seductive eyes will be showing off Dolce & Gabbana's exclusive line of makeup. She appears alongside a marble statue (which her flawless complexion easily outshines), looking beautiful as ever in makeup that is natural and yet sensual.

She was also recently spotted along with Matthew McConaughey in Malibu shooting with Dolce & Gabbana for their latest perfume campaign.

Jennifer Lawrence and Dior

[caption id="attachment_21337" align="alignleft" width="162" caption="Photo from Wikimedia Commons"]

[/caption]

She's clumsy, she's awkward, she's cute... therefore, she's unbelievably loveable and, as Rolling Stone exclaims, she's "America's Kick-Ass Sweetheart." Jennifer Lawrence is appreciated both for her acting ability, her goofy photo shoots and her down-to-earth approach to the celebrity lifestyle. Let's just agree to put her 

hilarious pictures

on the side burner as she has the opportunity to show her sultry side. So why is this seemingly humble actress now the face of the consistently sophisticated Dior?

Turns out, Jennifer has begun to express an interest in fashion, and while doing so she never comes off as haughty or stuck up. By incorporating the seemingly opposite worlds of high fashion and Jennifer's laid back vibe, Dior is showing that the most stereotypical girl next door can transform herself into a fashion diva at the drop of a hat.

Tilda Swinton and Chanel Couture

[caption id="attachment_21336" align="alignleft" width="160" caption="Photo from Wikimedia Commons"]

[/caption]

Known for her quirky sense of style, Tilda Swinton has recently been snatched up by fashion maven Karl Lagerfeld. Her big objective is to prove that Chanel Couture can be a forward-thinking label. In her Chanel campaign, Tilda is shown posing in front of a Scottish castle, and although the modeled designs lend her an air of elegance, she still manages to hold on to that whimsical vibe that makes her such an appealing (if occasionally perplexing) presence both on the silver screen and the red carpet.

As top designers continue to include prominent Hollywood names into their campaigns, they are likely to see greater engagement from consumers—a definite must-have in this golden age of starlets and social media.

join

fashionado

on facebook & twitter

Jennifer Lawrence as Katniss Everdeen in The Hunger Games: Catching Fire

[caption id="attachment_19946" align="aligncenter" width="478" caption="Jennifer Lawrence as Katniss. The Hunger Games Catching Fire Portrait."]

[/caption]

Katniss Everdeen is representing her District 12 in couture-like glamour.

The Hunger Games: Catching Fire

is set for a November 2013 release and in a clever stroke of marketing, Lionsgate and Capitol Couture have put out a series of portraits of the film's cast members. The photographs are made to look like oil paintings. Oscar winner [and "it" girl],

Jennifer Lawrence

who play's Hunger Games victor, Katniss Everdeen, wears a gorgeous white, beaded and feathered gown in her Catching Fire portrait.

See more Capitol Couture portraits: Banks, Kravitz, Tucci, Harrelson, Malone.

[caption id="attachment_19951" align="aligncenter" width="478" caption="Lenny Kravitz"]

[/caption]

[caption id="attachment_19952" align="aligncenter" width="478" caption="Stanley Tucci"]

[/caption]

[caption id="attachment_19954" align="aligncenter" width="478" caption="Woody Harrelson"]

[/caption]

[caption id="attachment_19955" align="aligncenter" width="478" caption="Jenna Malone"]

[/caption]

[caption id="attachment_19956" align="aligncenter" width="478" caption="Elizabeth Banks in McQueen."]

[/caption]

join

fashionado

on

facebook

&

twitter

After Partying in Calvin Klein with Jennifer Lawrence

Best actress 

Jennifer Lawrence

slipped out of her gorgeous Dior and into this slinky metallic Calvin Klein for the Oscar After Party... a winner all day and night.

join

fashionado

on

facebook

&

twitter

OSCAR 2013 Red Carpet Fashion: Best & Worst

[caption id="attachment_19724" align="aligncenter" width="478" caption="Jennifer Lawrence. Dior"]

[/caption]

The girl became a woman in this stunning Dior...

Jennifer Lawrence

killed it last night on every level. I loved the dress, the hair and necklace. And for those of you who thought this was too much dress...

please!

She took home the top honor. The biggest prize... Jennifer can wear anything she likes. 

[caption id="attachment_19725" align="aligncenter" width="430" caption="Naomi Watts. Armani Prive"]

[/caption]

Naomi Watts is radiant in this dress. She took a risk with this edgy Armani and it paid off.

[caption id="attachment_19726" align="aligncenter" width="430" caption="Jessica Chastain. Armani Prive"]

[/caption]

I still see Jessica Rabbit, but thats not a bad thing. Jessica Chastain looks like a glamorous movie star. Oh, wait... she is!

[caption id="attachment_19727" align="aligncenter" width="430" caption="Halle Berry. Versace"]

[/caption]

Halle Berry redeemed herself in my eyes from the last Versace disaster she sported in the Golden Globes. This dress is amazing. The only thing I wish she'd do different is the hair. I would like to see something chic and structured. Not so wild.

[caption id="attachment_19728" align="aligncenter" width="427" caption="Daniel Day Lewis. Domenico Vacca"]

[/caption]

Sharp and debonair. He's distinguished yet modern in this blue tuxedo. Congratulations on the Oscar win Daniel Day Lewis.

[caption id="attachment_19729" align="aligncenter" width="430" caption="Charlize Theron. Dior"]

[/caption]

The Dior is gorgeous but it's Charlize Theron's overall beauty that I am dying over! OMG, she is so amazingly beautiful. I'm obsessed.

[caption id="attachment_19730" align="aligncenter" width="321" caption="Bradley Cooper. Tom Ford"]

[/caption]

This photo is pint sized, just like Bradley Cooper's mother. He is dashing in Tom Ford. The hair was a little too slick for me, but not enough to make me not like.

[caption id="attachment_19731" align="aligncenter" width="430" caption="Amanda Seyfried. Alexander McQueen"]

[/caption]

Amanda Seyfried seems to be having fun. She looks a tiny bit washed out in the dress.

[caption id="attachment_19732" align="aligncenter" width="430" caption="Helen Hunt. H&M"]

[/caption]

Great for Helen Hunt for wearing H&M! Just remember, you get what you pay for.

[caption id="attachment_19733" align="aligncenter" width="430" caption="Jane Fonda. Versace"]

[/caption]

I give Jane Fonda props for having a banging bod and a great plastic surgeon. Now if she would only do something with that hair!

[caption id="attachment_19734" align="aligncenter" width="430" caption="Nicole Kidman. L'Wren Scott"]

[/caption]

What is going on with Nicole Kidman? She's lost her red carpet mojo. I like the dress, I hate the hair. She can do better. Remember the red halter gown with the oversized bow? I want that Nicole to come back.

[caption id="attachment_19735" align="aligncenter" width="430" caption="Salma Hayek. Alexander McQueen"]

[/caption]

Salma darling, you just killed McQueen again. Are you still channelling Frida Kalo and replaced the back brace with a blingy neck brace? And what's that on your head? Call me, we can do better next time. xo

[caption id="attachment_19736" align="aligncenter" width="430" caption="Helena Bonham Carter. Vivienne Westwood"]

[/caption]

Train wreck.

[caption id="attachment_19737" align="aligncenter" width="430" caption="Melissa McCarthy. David Meister"]

[/caption]

If Wonder Woman swallowed Adele she would look like Melissa McCarthy.

[caption id="attachment_19738" align="aligncenter" width="430" caption="Anne Hathaway. Prada"]

[/caption]

Anne Hathaway... I love you from the Tiffany's necklace and up. That's it! You've given a whole new meaning to "deer caught in headlights" with those crazy nipple darts! Do NOT ever be on my worst dressed list again, okay?!!

join

fashionado

on

facebook

&

twitter