UNIQLO Debuts at China Import Expo with The Art and Science of LifeWear

Japanese global apparel retailer UNIQLO confirmed that it has successfully concluded its debut at the annual China International Import Expo (CIIE) held this year from November 5 to 10 in Shanghai. The event also marked the first time UNIQLO hosted The Art and Science of LifeWear, a LifeWear global brand exhibition, in China, following similar events in New York, Paris and London in previous years.

At 1,500 square meters The Art and Science of LifeWear was the largest exhibition space in the customer goods category of the CIIE. The space, known as "Museum of Tomorrow," showcased the innovation and technologies behind iconic UNIQLO products, the craftsmanship that goes into creating high-quality clothing, sustainability initiatives, as well as the first public exhibition of the upcoming +J collection in collaboration with legendary designer Jil Sander.

Additionally, with the upcoming of Double 11, or Singles' Day Sales, the world's largest online shopping festival, UNIQLO demonstrated its seamless online-offline integration by inviting customers to visit the Museum of Tomorrow through a simultaneous online exhibition on the UNIQLO Digital Flagship Store.

Jalin Wu, Group Executive Officer of Fast Retailing and Chief Marketing Officer of UNIQLO Greater China, said, "UNIQLO is pleased to have introduced The Art and Science of LifeWear and its product and services innovations to consumers in China, and around the world, through the CIIE platform. We hope that with our participation we could inspire a better future life, and new lifestyles, for people everywhere. UNIQLO is full of confidence about the Chinese market and consumers going forward, and the company plans to continue to deepen its roots into low tiered cities in China."

The Museum of Tomorrow attracted more than 300 domestic and foreign media, as well as more than 200,000 visitors to experience the exhibition and understand the technology behind the products.

One media representative said that for the first time he saw the technology behind Ultra Light Down, and through technology experiments featuring AIRism and HEATTECH, he realized how many innovations of science and design actually go into a piece of clothing that allows people to switch freely between different life scenarios more efficiently, comfortably, and stylishly.

"UNIQLO's booth was very big and impressive. It is hard to believe that UNIQLO staged such an amazing performance for its first time at the exhibition. Whether it was the giant Ultra Light Down jackets or various lab devices, you could feel the brand's dedication and attention to details," said Yang from Shanghai.

Museum of Tomorrow Inspired Future Lifestyles with Clothing of Tomorrow

CIIE also saw the world first public exhibition of the +J Fall/Winter 2020 collection, which will be available in UNIQLO stores and online starting November 13. The collection marks the return of UNIQLO's collaboration with Ms. Sander, who brings her signature modern style to this exceptional line for women and men.

Greeting visitors to the Museum of Tomorrow were Giant versions of Ultra Light Down jackets hanging in the air. The actual Ultra Light Down jackets sold at UNIQLO feature a fabric made of a durable and light ultrafine fiber that is treated to eliminate down packs, combining warmth and lightness while being compact enough to easily fold into an accompanying pouch.

Showcasing UNIQLO innerwear offerings, the Museum of Tomorrow featured three experiments to demonstrate how the various functions of AIRism regulate the air under clothing, releasing heat and humidity to provide a comfy dryness. Another station highlighted the bio-warming technology found in HEATTECH innerwear, loved around the world since its inception in 2003.

Publicly displaying a knitting machine using WHOLEGARMENT technology in China for the first time, UNIQLO showed the art of the revolutionary 3D seamless knitting, which fits the body perfectly and brings a new wearing experience of stylish comfort. The space also featured a BLOCKTECH lab, where experiments clearly demonstrated the high-tech utility outer's windproof, waterproof and breathable functions, which provide comfortable protection against the cold.

UTs (UNIQLO T-shirts), which offer an array of authentic pop culture and art graphics from around the world, allowing the wearer to express their individuality, were also exhibited at the Museum of Tomorrow as a focal point of the world's cultural and creative influences. At the UNIQLO Masterpiece Studio display, UNIQLO highlighted the quality created through persistent craftmanship, refined cutting and fabric selection, which defines the value of clothing.

In addition, UNIQLO's global sustainable development and innovation efforts, which use the power of clothing to help protect the earth and care for people and communities, were also on display. CIIE also marked the world debut of BlueCycle, a rebranding of innovative UNIQLO water-saving technology that allows for significantly less water use in the jeans production process. This technology from the company's Jeans Innovation Center, established in Los Angeles in 2016, was part of a wider exhibit highlighting the history and evolution of UNIQLO jeans and the six types of UNIQLO jeans fabrics.

LifeWear Exhibition Beyond CIIE

Fast Retailing is committed to becoming the world's number one Digital Retail Consumer company. With this in mind, UNIQLO continues to turn information into products by understanding its customer needs and integrating online and offline functions to provide customers a seamless shopping experiences. During CIIE customers were also invited to visit the Museum of Tomorrow through a simultaneous online exhibition in the cloud through the UNIQLO Digital Flagship Store and get an up-close virtual experience of The Art and Science of LifeWear through the 10 innovative exhibition areas.

FASHIONADO

H&M USA Provides Over Two Million Dollars Of Product For Communities Impacted By COVID-19

H&M USA is providing relief for communities around the country affected

by COVID-19, as well as allowing customers additional ways to

contribute to the effort.

H&M cares about the health and wellbeing of not only its customers and colleagues, but the community at large, especially those affected by the current pandemic.  Therefore, H&M USA will make an in-kind donation of over two million dollars of product to organizations like Children's Defense Fund,  GLAM4GOOD, Los Angeles LGBT Center and the Nashville Rescue Mission.  The product donation will include bedding, sheets, children's and adult clothes amongst other pieces, to help these communities meet their needs in this hard time.

Also beginning today, H&M USA is partnering with Givz so that for every $60 spent on hm.com/us, H&M USA will donate $10 to charities providing support and relief to those on the front line of the pandemic, for a total donation of up to $150,000.  Customers can choose to donate to a myriad of organizations like CDC Foundation,  Direct Relief, Meals on Wheels  and GLAM4GOOD amongst others.

In addition to these efforts, H&M Group has taken actions in the previous weeks to help aid in the fight against COVID-19 around the world.  In March, H&M Group began quickly arranging for its supply chain to produce personal protective equipment (PPE) to be provided to hospitals and health care workers around the world.  In addition, H&M began letting global aid organizations utilize H&M social channels to spread the message of health and safety around the COVID-19 pandemic to followers around the world.

Alongside these actions, H&M Foundation made a $500,000 donation to the WHO's COVID-19 Solidarity Response Fund. 

FASHIONADO

Italian Heritage Brand LES COPAINS Opens its first American Atelier in Atlanta & Celebrates with Contemporary Artist ZACHARY CRANE

The Les Copains brand has maintained a decades-long dedication to the support of the arts. For this reason the company commissioned not only a private work by Zachary Crane, but also committed to a direct donation to The Museum of Contemporary Art (MOCA) as well as offering a percentage of its first week’s sales as an enthusiastic commitment to the brand’s support of its new Atlanta home.

The new store opening is indicative of a renewed and focused decision to expand the presence of the Les Copains brand in the US market. The Buckhead Atlanta atelier will be the Italian heritage brand's single outpost in America, and the first in a secession of stores to be rolled out over the following 3 years. Said Francesco Leone, US President of Les Copains, “We felt strongly that the Atlanta marked was best poised to embrace the brand heritage and its modern take on Italian luxury.”

Zachary Crane’s installation, titled “Fabricator” is an artistic interpretation of the design process. A thousand unorganized thoughts amount in an empty corner, as the designer embattles a search for taste and purpose. A dormant room suddenly morphs into an idea consortium as fashion unfolds.

*The installation will be on display in the Les Copains atelier at Buckhead Atlanta through mid-September.

fashionado

Atlanta welcomes Kendra Scott Jewelry

Photo courtesy of Dylan York 

She entered the space and it was love at first sight. For real! Kendra Scott had me under a spell. She is a perfect balance of beauty, brains and confidence - a lovely spirit inside and out! Kendra shared her inspiring success story with me just minutes before the grand opening of her first location in Georgia. 

Kendra Scott is located in Buckhead at the

Shops Around Lenox. 

The store is beautiful, bright and sparkly, pretty much like her. 

She's slated to open a second Georgia location this Fall in Alpharetta.

kendra-scott-e-vincent-martinez-atlanta-fashionado

We spoke of many things, including her dedication to philanthropy. Closer to home, Kendra Scott will be providing all the amazing jewelry for my upcoming

Doggies on the Catwalk!

I'm thrilled!!

Welcome to Atlanta Kendra Scott!

 We're so happy you're here.

fashionado

Suitsupply: from Amsterdam to Atlanta

suitsupply-vincent-martinez-fashionado

Do you know where all the BEST-DRESSED MEN in Atlanta were last night?

I do. They were at Suitsupply. The city's most dapper dudes embraced the  global retailer with a thunderous roar louder than Mother Nature's evening storms. The rain didn't stop the Suitsupply opening bash in Atlanta from taking off to sartorial badassness in a city hungry for [great] style!

If you want to dress on trend without being trendy, go to

Suitsupply

. If you have an appreciation for the finest Italian textiles, go to

Suitsupply

. AND as for the service, custom tailoring, attention to detail, value and affordability, there is no comparison. Visit Suitsupply and let me know what you think.

suitsupply-atlanta-fashionado

OH and I'd be remiss if I didn't mention the interior of the store. SEXY ... the Suitsupply Atlanta location is one of the sexiest spaces in town! From the chic, geometric patterned walls to the store's layout to the private fitting area...

Suitsupply Atlanta is located at the Shops Around Lenox.

fashionado

Silver Long Wing Tip Shoe

The only thing wrong with this picture is that the shoes aren't on my feet! I'm not sure that I need these, but damn do I want them! I can think of numerous looks to sport the metallic leather footwear with ... And for only $975 you could own a pair too.... In stock now at Thom Browne!

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