Rock-n-Roll Caroling at FRYE ATLANTA with The Whiskey Gentry

The Frye Company and The Whiskey Gentry Surprise Shoppers with Free, Pop-Up Holiday Caroling Event

Photos by Abbie Roden

On Saturday, December 12, 2015, The Frye Company at Ponce City Market helped shoppers celebrate the spirit of the season during a rockin’ holiday caroling event with The Whiskey Gentry.  The free, pop-up show starring one of Atlanta’s catchiest bands featured a high-energy, live acoustic show outside the store. Hundreds of shoppers enjoyed The Whiskey Gentry’s toe-tapping spin on favorite holiday tunes while Farm to Ladle at Ponce City Market passed out their coveted homemade chocolate chip cookies and Heath Bar cookies. Guests were also treated to Wild Heaven Craft Beers and sipped on gourmet hot chocolate and Apple Cider Hot Toddies featuring Decatur’s own Copper Pot Distilled Hellbender Bourbon Whiskey. Adaptation Floral Design was also on hand making beautiful holiday wreaths for shoppers that made a purchase from The Frye Company’s Holiday Collection.

I was doing a little bit of Christmas shopping and walked outside to the Ponce City Market courtyard to find a massive crowd gathering around The Frye Company. I meant to stay a "minute"... two hot toddies later... tempted by the Adaptation Floral wreaths and Farm to Ladle cookies exiting The Frye Company, I was tempted to enter. The crowd was almost as massive inside as it was outside. Wow, it was clear that the holiday season had arrived! Lots of good "boys and girls" will be sporting leather shoes and boots this year. AND from the looks of it, the Frye customer is a smart one because I witnessed many trying on Frye's for themselves. Of course!

Get your Frye on Atlanta at Ponce City Market! Happy Holidays!!