KATE BOSWORTH, JOE MANGANIELLO & MORE JOIN COCA-COLA TO KICK-OFF YEAR-LONG GLOBAL CAMPAIGN TO CELEBRATE THE WORLD-FAMOUS PACKAGE DESIGN
The iconic Coca-Cola bottle turns 100 this year and to mark this great milestone The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and an art exhibit featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.
Actress Kate Bosworth, actor Joe Manganiello, and others joined the Coca-Cola Company to celebrate the opening of the The Coca-Cola Bottle: An American Icon at 100. In conjunction with the High Museum of Art, the four-part exhibit salutes the Coca-Cola bottle and its special place in the worlds of art, design and commerce over the past 100 years.
For the first time ever, two original Andy Warhol Coke Bottle paintings are being displayed alongside over 100 original bottle-inspired artworks and photographs. The exhibit includes original bottle prototypes and sketches and will open to the public on February 28 and close on October 4, 2015.
The Coke Bottle 100 campaign, which will be executed in over 130 countries, will come to life through a number of elements including a traveling art tour, 14 new television commercials and a new music anthem from emerging artist Francesco Yates.