Interview- Iris van Herpen: Transforming Fashion

Iris van Herpen High Museum E Vincent Martinez fashionado

The response to the Iris van Herpen exhibition, Transforming Fashion, at the High Museum of Art in Atlanta, has been enormous. In this interview with the Curator of Decorative Arts and Design, Sarah Schleuning, we talk about how this groundbreaking exhibit was conceptualized, its significance to the art world and on a more personal note, what it was like to work with Iris van Herpen.

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"Iris van Herpen: Transforming Fashion" - High Museum of Art

The High Museum of Art will be the first U.S. museum to present a major exhibition of work by visionary Dutch fashion designer Iris van Herpen, a cutting-edge artist inspired by diverse influences in the arts, sciences, music and philosophy. 

Marking the High’s first presentation of fashion design, “Iris van Herpen: Transforming Fashion” features one-of-a-kind haute couture—acclaimed for its combination of traditional craftsmanship and futuristic, innovative techniques—and includes some of the world’s first examples of 3D-printed fashion. The exhibition is co-organized with the Groninger Museum (the Netherlands) and will debut at the High, where it will be on view from Nov. 7, 2015, through May 15, 2016, before continuing on a North American tour. “Iris van Herpen’s work is an incredible fusion of artistic expression, craftsmanship and creativity,” said Sarah Schleuning, curator of decorative arts and design at the High. “The marriage of traditional, handcrafted designs and 21st-century technology makes her work innovative, dynamic and a signifier of a bold, new future for fashion design. With this presentation, the High continues to champion the outstanding visionaries who design the world around us.” 

Iris van Herpen has garnered international acclaim for her couture designs, which interweave traditional handwork with groundbreaking 3D-printing technology, computer modeling and engraving constructed in collaboration with architects, engineers and digital design specialists. Her visually impressive, sculptural designs—often featuring unusual materials such as magnets, umbrella ribs and synthetic boat rigging—create silhouettes that appear both organic and futuristic. Her work has been worn by style icons such as Lady Gaga, Beyoncé and Bjork and has graced the runways of Amsterdam, London and Paris. 

“Iris van Herpen: Transforming Fashion” features 45 outfits carefully selected from 15 of van Herpen’s collections designed from 2008 through 2015, offering a comprehensive visual survey of her design career to date. Included are 18 pieces from the designer’s six most recent lines and a selection of her shoe designs, as well as 27 pieces from the Groninger Museum’s 2012 solo exhibition of van Herpen’s work—all displayed on custom mannequins and presented with videos from her multimedia runway shows. The accompanying wall texts explore the underlying concepts for each piece and examine how intuition and imagination are central to the designer’s process. 2 

To provide a more in-depth look at van Herpen’s creations, a gallery in the exhibition is devoted to showcasing the designer’s innovative materials, with examples available for visitors to touch. These samples are accompanied by detailed descriptions that explain how van Herpen’s partnerships with architects, designers, scientists and 3-D printing companies inform, inspire and shape her work. Also on view is a 10-minute video featuring an interview with van Herpen and footage from her six most recent runway shows. 

The exhibition is co-curated by Schleuning, Mark Wilson, chief curator for the Groninger Museum, and Sue-an van der Zijpp, curator of contemporary art for the Groninger. Following its presentation at the High, the exhibition will travel to multiple venues throughout North America, including the Grand Rapids Art Museum (Fall 2016) and the Dallas Museum of Art (Spring 2017).

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POP ICON, DESIGN MUSE, AND MOVIE STAR: THE COCA-COLA BOTTLE IS 100 YEARS YOUNG

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KATE BOSWORTH, JOE MANGANIELLO & MORE JOIN COCA-COLA TO KICK-OFF YEAR-LONG GLOBAL CAMPAIGN TO CELEBRATE THE WORLD-FAMOUS PACKAGE DESIGN

The iconic Coca-Cola bottle turns 100 this year and to mark this great milestone The Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and an art exhibit featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake.

Actress Kate Bosworth, actor Joe Manganielloand others joined the Coca-Cola Company to celebrate the opening of the The Coca-Cola Bottle: An American Icon at 100. In conjunction with the High Museum of Art, the four-part exhibit salutes the Coca-Cola bottle and its special place in the worlds of art, design and commerce over the past 100 years.

For the first time ever, two original Andy Warhol Coke Bottle paintings are being displayed alongside over 100 original bottle-inspired artworks and photographs. The exhibit includes original bottle prototypes and sketches and will open to the public on February 28 and close on October 4, 2015.

The Coke Bottle 100 campaign, which will be executed in over 130 countries, will come to life through a number of elements including a traveling art tour, 14 new television commercials and a new music anthem from emerging artist Francesco Yates.

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