Atlanta Welcomes The Frye Company to Ponce City Market

They're not only a style feast for your feet, The Frye Company is a feast for the senses. Seriously. Upon entering the impressive 4000 square foot showroom located at the new Atlanta "it" spot, Ponce City Market, close your eyes and take a deep breath. Slowly release and enjoy the next few seconds of leather heaven. The intoxicating smell of rich, hand-crafted leather seduces you instantly. Next, pan the space from wall to wall for a visual feast. Don't forget to look up as well! Saving the best for last, touch everything, try everything. Shop!

Stylish Atlantans, I kid you not, you will be obsessed with Frye as much as I am. Not only is the store very inviting and will make you feel comfortable while browsing and shopping, but The Frye Company's collection of covet-worthy men's and women's footwear will WOW you! And let's not even talk about their handbags, leather backpacks and satchels - won't have to - just look at the pics! 

The Frye Company may observe current trends, but when you're 152 years old, you're setting them. You'll find a variety of classic and modern styles for everyone - from iconic motorbike influences to western motifs to dressy wingtips and even sandals. They draw their inspiration from the materials and artistry involved in the fine craftsmanship of their goods This is something The Frye Company takes much pride in which is evident in their product and reflective in the brand.

I'm a sucker for great detailing so I'd be remiss if I didn't mention the amazing stitching, branding, buckles, rings, fringe, studs and distressing in all of The Frye Company's leather work. Truly amazing. Extremely appealing. Perfection. 

Whether you're a Frye fan or just learning about them, Frye Atlanta is a must-stop for your must-haves!