HERON PRESTON CREATES CAPSULE COLLECTION IN COLLABORATION WITH GAP FOR #DOYOUGAP FALL CAMPAIGN
Gap’s Fall 2016 #doyougap Campaign Is All About Championing Personal Style and Individuality
The social #doyougap fall campaign with designer, artist, creative director, and DJ, Heron Preston, launched today showcasing his limited edition capsule collection.
Preston used Gap’s end-on-end pullover hoodie and marled fleece sweatpants as a canvas, layering art onto the garments that told his personal story in a limited edition series of sweatsuits. An american eagle on a bed of clouds was hand painted on the hoodie using an airbrushing technique & “The Gap is an iconic American brand for the people” is embroidered in red over the eagle. USA + collaboration graphics specific to the project were sewn and screen printed onto the pants.