Raf Simons has debuted the latest collection in his ongoing Fred Perry collaboration, once again taking inspiration from British youth culture and classic subcultures. For this collection, Simons has celebrated the work of photographers Gavin Watson and George Plember, with archival photographs digitally printed across the pieces.
Watson began photography at a young age, and had already captured over 10,000 by his 16th birthday. His work focused on his own growing up and his love of two-tone music throughout the 1970s and early ’80s. Plember, on the other hand, was a South London schoolteacher who centered his work on Thamesmead, a London brutalist housing estate, and the young people who lived there.
In the FW19 collection, Watson and Plember’s work appears on classic Fred Perry pieces including hoodies, turtle neck sweatshirts, polo shirts and colorful T-shirts. Additionally, the Fred Perry laurel wreath appears throughout the collection, replacing the hanging metal hoops from Simons’ FW19 collection.
The collection has been launched with an immersive lookbook that takes users inside a virtual house. The lookbook — which is similar to last season’s campaign imagery — is shoppable and contains hidden clues to take you somewhere different. The full collection is available now from the Fred Perry web store and select locations.