Behind Emily Ratajkowski’s Versace Eyewear Campaign

/

Luxury fashion house Versace’s latest Spring/Summer campaign features Emily Ratajkowski as its face, donning a new collection of Y2K-inspired looks that have been all the rage in the fashion world lately. Though this recent collection takes a different approach to the style personality of the brand, the 31-year-old supermodel, author, and activist represents the typical Versace woman—strong, purposeful, and always the leader of the pack—highlighted in bold colors and striking silhouettes. Ratajkowski’s work for their eyewear campaign is no different. Versace’s eyewear collection is just as fierce as their outfits, often with chunky, geometrical frames and metallic accents that have made them one of the most iconic pieces from the brand. Here’s a look at Emily Ratajkowski’s Versace eyewear campaign:

Versace S/S Eyewear

Versace’s eyewear represents the brand’s affinity for eclectic glamour. This selection of Versace sunglasses showcases sleek style and fashion-forward frames with a high-quality build; there’s a pair that can suit any mood and outfit. Emily Ratajkowski’s Spring/Summer 2023 campaign exhibits the same sentiments of uniqueness and confidence in the brand’s eyewear with bold, feminine shapes in iconic house codes. Motifs like the Medusa, Greca, and Medusa Biggie feature on their array of sun and optical frames, adding a touch of classic sensibility. Dark colors coupled with sharp angles lend a daring allure to any look.

Versace S/S 2023

These powerful, darker tones are meant to pair with the brand’s Spring/Summer 2023 campaign themes. Unlike the typical bright hues usually seen for the seasons’ fashion, Versace’s collection adds a gothic vibe to the Y2K trend. Black and purple, reminiscent of Prince’s signature shade, are the collection’s primary colors, exhibited in monochromatic outfits that play with proportion, layers, and material. The use of lace, leather, fur, and fringe with flowy and sleek silhouettes harked back to the well-loved styles and pieces from the turn of the century. Brides in vibrant colors and delicate veils were also a highlight of the campaign, serving an edgier look with short dresses and two- piece ensembles paired with fingerless gloves and strappy heels.

Emily Ratajkowski also modeled for the collection during Versace’s show at Milan Fashion Week 2023, embodying the “Goddess Gone Grunge” theme. Donatella Versace noted that she loved the idea and image of a rebel who wasn’t afraid to wear leather, studs, and frayed denim but still had enough attitude to wear fabrics like jersey and chiffon with a tiara. The Versace woman is both liberated and gorgeous and aware of it. Versace doesn’t pull back when it comes to eyewear, and their season collection has both loud styles and refined, elegant designs with a hint of fun. Chunky, transparent frames, bright lenses, and unique shapes are also featured on the Versace runway, showcasing how eyewear can help tie the whole look together.

Versace’s partnership with Emily Rajatakowski for the Spring/Summer 2023 collection is all about unapologetic realness, and she lends herself well to the image and vibe of edgy femininity. Even something seemingly as simple as eyewear can make a statement, and that’s precisely what she does for the brand, marrying edge and glamour to create a unique and eclectic look that the fashion house has long been known for.

If you enjoyed this article, why not check out our recent piece on the Gap and LoveShackFancy collab?

FASHIONADO