A. Potts SS24 NYFW

A.Potts' Spring/Summer 2024 NYFW collection during New York Men’s Day titled, URBANEARTH, is an exciting exploration of the intersection between urban environments and the natural world.

URBANEARTH appears to focus on the idea of nature coexisting harmoniously within the bustling cityscape. This concept likely explores the contrast between organic growth and urban development. The collection emphasizes clean lines and sharp graphics, suggesting a modern and sleek design sensibility. This aesthetic might reflect the urban elements of the collection. The color palette is described as classic black and white, which can convey a sense of sophistication and timelessness. The addition of indigo and vibrant summer shades brings energy and vitality to the collection. Rich neutrals likely provide balance and versatility. Warm metallic accents could offer a surprising and contemporary twist to the overall look.

The imagery of "flowers peeking through the cracks in the sidewalks" and "lush gardens atop towering glass and concrete structures" suggests that the collection takes inspiration from the juxtaposition of nature and urban architecture. This imagery implies a sense of beauty and resilience in the face of urbanization.

Overall, URBANEARTH offers a fashion collection that celebrates the coexistence of the natural world and the urban jungle, combining modern design with elements of nature to create a unique and visually striking aesthetic.

In the city...of the earth...clean, crisp, graphic, natural in vibe....colors based in black, white & indigo mixed with ebullient summer colors, touches of rich neutrals and the shock of warm metal. It's flowers peeking through the sidewalks...lush gardens atop glass & concrete monoliths. This is a collection of refined “WERK-WEAR” - minimal, useful, chic, versatile...punctuated with our everyday-editorial flourishes. Look for airy volume to be layered in with new, close-to-the-body silhouettes.  And as always: modern, joyful, spirited, artful.

FASHIONADO