New York Men’s Day | NYMD Presented by PROJECT and COTERIE Announces Dates, Location, Line Up

The 24th Edition of New York Men’s Day Debuts Partnership with Mercedes-Benz of Manhattan at New Location

MAX ESMAIL | Photo Credit: Peter Sherno/NYMD

Celebrating its 24th season, Agentry PR is excited to announce New York Men’s Day (NYMD)’s bi-annual menswear collective, presented by PROJECT and COTERIE, on Thursday,  September 11th, 2025. Sessions will be held from 10:30am to 12:00pm ET and 4:30pm to 6:00pm ET. Returning as presenting sponsor, PROJECT and COTERIE will have a presence with their dedicated lounge at New York Men’s Day.

"PROJECT and COTERIE are proud to come back as presenting sponsor for New York Men's Day," says Edwina Kulego, VP of Events for International, Menswear, and SOURCING at MAGIC. "As the opening event for New York Fashion Week, PROJECT and COTERIE are committed to supporting NYMD and understand the importance of fostering emerging talent within the fashion community. The team is dedicated to supporting a platform like New York Men's Day that helps provide a voice to new designers to showcase their artistry. A main pillar at PROJECT and COTERIE is to encourage a sense of discovery while connecting both men's and women's fashion industry communities and cultures, which makes this partnership one PROJECT and COTERIE are delighted to see come to life."

This season is the debut partnership with Mercedes-Benz of Manhattan, with the showcase taking place at the recently renovated, state-of-the-art flagship dealership in Hell’s Kitchen, New York City.  NYMD will occupy the ground level of the facility, inaugurating four new brands and four returning designers.

“We look forward to kicking off New York Fashion Week with NYMD at our newly renovated Manhattan flagship. With over 300,000 square feet of space reimagined to provide immersive and exceptional customer service experiences, we are providing NYMD a space that best showcases the emerging designers’ collections and highlights our first bespoke Maybach and AMG Lounges in the United States,” remarked Chief Financial Officer & Interim General Manager, Manuel Terrones, Mercedes-Benz of Manhattan.

Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature eight designers/collections collectively. Each participating designer will present their latest collections in their own designated sections within the Mercedes-Benz of Manhattan space to reflect the label’s identity and inspiration. Taking place simultaneously over two-hour periods, four brands will present in the morning session and four in the late afternoon. The format of showcasing all presentations at the same time creates ease-of-flow for media, buyers, influencers and VIPs, allowing them to move through collections and spend time with designers as their time allows.

Participating designers include (in alphabetical order by brand):

archie* (menswear)

Bryan Jimenèz* (menswear)

Clara Son (menswear)

FIT MW25 Collective*

Joseph McRae (genderless)

Max Esmail (menswear)

Oxblood Zebra* (menswear)

Peak Lapel (unisex)

FASHIONADO