Pitti Uomo Suit Walk Takes Over Florence With Menswear’s Best-Dressed

If Pitti Uomo is menswear’s global stage, then Florence just hosted its most stylish street show.

On the opening day of the legendary men’s trade fair, more than 180 impeccably dressed menswear obsessives, influencers, and industry insiders took over the streets of Florence in a spectacle of tailoring, texture, and timeless style. From Fortezza da Basso to Santa Maria Novella Square, the city became a living runway as sharply dressed crowds paraded in wool suits, heritage checks, tweeds, brogues, moccasins, silk scarves, brooches, and brimmed hats.

This was no ordinary fashion stroll.

It was the Suit Walk — also known as Sebiro Sanpo — and it turned Florence into a masterclass in modern menswear.

What Is the Suit Walk?

Organized by Japanese non-profit Sebiro Sanpo, the Suit Walk is a global movement inviting men to rediscover the pleasure of wearing a great suit — not as a uniform, but as personal expression.

Already a cult phenomenon in Tokyo, Osaka, and Seoul, the walk made its European debut at Pitti Uomo in collaboration with iconic Italian textile mill Vitale Barberis Canonico (VBC) — the historic supplier behind fabrics worn by Zegna, Drake’s, SuitSupply, and J.Crew.

The goal? Make tailoring cool again — especially for Gen Z and young millennials raised on hoodies and athleisure.

A Moving Menswear Manifesto

The crowd cut through Florence like a cinematic fashion procession — elegant, intentional, unapologetically dressed. Tourists stopped. Locals stared. Cameras flashed. Social feeds lit up.

Sebiro Sanpo founders Tomohiro Inaba, Yusuke Fukushima, Toshihiro Yasutake, Takahiro Miyamoto, Yusuke Tajima, and Tomoyoshi Takada launched the movement in 2023 to bring tailoring back into everyday life.

“A suit is neither a costume nor just a work uniform,” says co-founder Toshihiro Yasutake. “We want people to enjoy it as daily wear.”

By choosing casual, atmospheric locations instead of formal runways, the group transforms tailoring into a lifestyle — one meant to be walked, photographed, and shared.

When Heritage Meets the Next Generation

For Vitale Barberis Canonico, whose family has been producing luxury textiles for over 300 years, the collaboration was a strategic play to reconnect classic elegance with a digital-first audience.

The six Sebiro Sanpo founders wore custom suits crafted from VBC fabrics by local Italian tailors — a bridge between tradition and modern influence.

“We want younger people to discover classic elegance,” says Francesco Barberis Canonico, the mill’s creative director. “Many of the walkers are influencers with strong followings. That’s how style travels now.”

No print ads. No billboards. Just 180 impeccably dressed men rewriting the language of menswear — one step at a time.

FASHIONADO