NYMD 2026 Powered by PROJECT Las Vegas, Mercedes-Benz of Manhattan & Vogel NYC

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New York Men’s Day (NYMD) returned with force this season, spotlighting the future of men’s fashion alongside powerhouse sponsors and boundary-pushing designers.

Leading the charge once again: PROJECT by Informa, NYMD’s returning presenting sponsor and one of the most influential platforms in contemporary menswear. Representing what’s new, now, and next in men’s apparel, footwear, and accessories, PROJECT is the destination where domestic and international buyers discover elevated contemporary brands, source must-have mid-market labels, and connect with industry tastemakers.

This season, PROJECT delivered exclusive sneak peeks of standout looks from brands set to showcase at the upcoming PROJECT Las Vegas wholesale event this February — giving NYMD audiences an insider preview of the trends poised to define the Fall/Winter market.

Luxury Legacy: Mercedes-Benz of Manhattan

Returning as host and partner, Mercedes-Benz of Manhattan once again brought elevated energy to NYMD. With a legacy dating back to 1888 — making Mercedes-Benz the longest-standing luxury car brand in the United States — the Manhattan flagship employs more than 230 team members committed to world-class hospitality, innovation, and craftsmanship. The partnership underscores NYMD’s seamless intersection of luxury, design, and performance.

Vogel NYC Steps Into a New Era

Making its NYMD debut this season: Vogel NYC, America’s oldest custom shoemaker.

The 145-year-old heritage brand unveiled its new ICONS Collection, a curated lineup of nine timeless silhouettes reimagined for modern American luxury. Each style is expressed across three distinct categories — Work, Weekend, and Wonder — merging legacy craftsmanship with contemporary edge. Designed and handcrafted in New York, the ICONS Collection marks a bold evolution from bespoke tradition to forward-facing luxury footwear.

Backstage Beauty Powerhouses

NYMD’s runway polish was powered by an elite lineup of returning sponsors:

  • Oribe Hair Care – luxury haircare products and professional styling teams

  • Augment – makeup artistry and products

  • Grimoire – elevated skincare for models and VIP guests

Together, they delivered camera-ready precision and runway-grade glamour.

NYMD Designer Lineup:

A.Potts (genderless)

Avon Anglers (menswear)

Chelsea Grays (menswear)

Peak Lapel (menswear)

PROJECT by Informa – Las Vegas Preview (menswear)

Christopher Lowman (menswear)

Science Project Company (menswear)

Wangda (menswear)

From emerging talent to global wholesale influence, NYMD continues to position itself as a key platform shaping the future of contemporary menswear — where legacy brands, new designers, and international buyers collide in one sharply curated arena.

FASHIONADO