Bad Bunny Makes GRAMMY History in Schiaparelli Couture—and Rewrites the Rules of Power, Style, and Protest

Before Bad Bunny’s Debí Tirar Más Fotos took home Album of the Year at the GRAMMY Awards on Sunday—becoming the first predominantly Spanish-language album ever to win the category—the Puerto Rican superstar had already secured his place in history on the red carpet.

Arriving early, Benito Antonio Martínez Ocasio stepped out in a custom black velvet tuxedo by Schiaparelli, marking the house’s first-ever bespoke haute couture menswear look. Designed by creative director Daniel Roseberry, the sharply sculpted ensemble fused old-world couture technique with subversive modern masculinity: a cinched waist, exaggerated shoulders, and a sleek smoking jacket that blurred the line between feminine elegance and masculine power.

True to Schiaparelli codes, a measuring tape motif—the maison’s signature—ran along the lapels, while criss-crossed lacing traced down Bad Bunny’s exposed spine, echoing his now-iconic back-baring Jacquemus moment at the 2023 Met Gala. The look was adapted from a women’s silhouette from the brand’s Spring 2023 couture collection, reinforcing Benito’s long-standing refusal to dress within gendered boundaries.

For accessories, Bad Bunny leaned fully into surrealist luxury, pairing the tuxedo with Cartier jewelry, including a melting, Dalí-esque timepiece that felt less like adornment and more like a statement: time, tradition, and taste are all up for reinvention.

“Puerto Rico.”

Later that night, Bad Bunny didn’t just win—he redefined the moment. When Debí Tirar Más Fotos claimed Album of the Year, he became the first Latin artist to ever do so. He opened his acceptance speech with two words that landed like a manifesto: “Puerto Rico.” Speaking in Spanish, he paused to acknowledge Latinos around the world, before thanking his mother—for making him Puerto Rican.

Earlier in the ceremony, after winning Best Música Urbana Album, the artist used his platform to deliver a pointed message condemning ICE and calling for compassion over division.

“We’re not savage. We’re not animals. We’re not aliens. We are humans, and we are Americans,” he said.
“The only thing more powerful than hate is love.”

A Cultural Force, Not Just a Music Star

By simply showing up, Bad Bunny made history yet again—becoming the first Latin artist ever nominated simultaneously for Album, Record, and Song of the Year. And he’s not done. Next week, he’s set to dominate headlines once more with what’s already being predicted as an era-defining Super Bowl LX halftime performance in San Francisco.

Fashion disruptor. Cultural lightning rod. Global superstar with a conscience. Bad Bunny isn’t just occupying the spotlight—he’s reshaping it, with couture precision and radical intention.

FASHIONADO