Richard Branson enlisted the designer talents of the legendary Vivienne Westwood to create the uniforms for Virgin Atlantic Airways. Function and form don't always play well together in fashion so the challenge Westwood faced was to design uniforms that could "perform" and still look fashionable. Looks like she's achieved just that, but to make sure, 180 Virgin Atlantic flight attendants, pilots and agents were selected to wear the new looks for a trial run. The men's uniforms boast a British sartorialist approach - very Savile Row. The ladies have a variety of styles to choose. From silhouette-flattering suits that enhance their femininity to a more casual and modern option like the tunic and black jeans. So cool!
Take a look at the designs.