VIKTOR & ROLF HAUTE COUTURE A/W 2020

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Viktor & Rolf Haute Couture, Autumn/Winter 2020 titled “Change” features three wardrobes for three mindsets in extraordinary times of change. Viktor & Rolf subvert the traditional catwalk by showcasing this collection in a special haute couture presentation. The collection consists of three different mini-wardrobes, each symbolizing a different state of mind. Each wardrobe has three outfits: a nightgown, a dressing gown and a coat.

The first wardrobe embodies a somber mood. The satin nightgown sports intricate lace incrustations with a raincloud motif. The grey chenille dressing gown has an intricate bow and extra long sleeves. The look is completed with a majestic coat in animal-friendly faux-leather. Its volume and cone motif does impress and emanates a safe feeling. The look is finished with a face mask accessory.

The second group of outfits signals the conflicting emotions we all experience these days. The nightgown is manically decorated with a polka dot motif of contradictory emojis, each symbolizing a state of mind. Its accompanying dressing gown has asymmetric sashes and bows down the left sleeve. A maximalist asymmetric coat in pink and yellow 'pleather' with glittery accents completes this manic mini wardrobe. Its generous A-line volume guarantees you will remain in your own safe zone while venturing out into the world. The abstract decoration of holes and tunnels is at the same time unapproachable as well as attractive, an effect that is emphasized by the color clash of pinks and yellows.

The last three ensembles radiate love for Autumn/Winter 2020. Red, black and white lace incrustations in a white satin nightgown are used to the opposite effect as before: melancholy becomes serenity. The dressing gown has a snug bodice and an important skirt, featuring two heart shaped pockets in quilted red satin. The finale coat in white faux leather features the heart symbol that shows unity. Illustrating that we all deserve to be loved, regardless of age, color, gender, race, religion or sexuality, it is adorned with dozens of glittering hearts.

The film is directed by Marijke Aerden, narrated by MIKA and shot on location in the Waldorf Astoria in Amsterdam. The 'Change' animation is realised by Studio Maan Bijster. Concept and text by Viktor & Rolf.

“The world around us is changing rapidly. Whether apocalypse or new spiritual era, you will continue to be able to step into the singular universe of spectacular beauty, unexpected elegance and spiritual glamour of Viktor & Rolf.”

FASHIONADO

IVYREVEL - A PIONEERING DIGITAL FASHION HOUSE

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Introducing IVYREVEL – a global digital fashion house for women, setting a new agenda in digital innovation, design process and customer experience. IVYREVEL is a pioneering digital fashion brand proud to be supported by H&M GROUP, PAYPAL and selected influential business giants within digital technology, launched globally on April 7th 2016.

“We are proud to be digital-only, breaking boundaries to create a new fashion heritage by merging fashion creativity with technological innovation,” says Dejan Subosic,  Co-Founder of IVYREVEL.

IVYREVEL's style is polished, bold and extrovert, with a focus on feminine silhouettes and a dressed-up attitude. The IVYREVEL woman is a “revelista” who uses online living to her own advantage, setting her own rules, looking for the next trend she spots on her feed, always sharing her cosmopolitan lifestyle on social media. Most of the designs will be limited edition, adding particular uniqueness for a global offering. The product range will be constantly monitored and updated to meet customer’s needs: there will always be something new and unique at IVYREVEL.

Innovation is in the heart of IVYREVEL. The company is reshaping the traditional creative process - experimenting within the fields where human creativity is empowered by machine learning ability, creativity and workmanship. “Technology as a source of creative expression within fashion is something that excites us. We will learn a great deal about the evolution of creativity by fusing these two worlds together,” says Dejan Subosic. 

Customer data has long been a backbone of the fashion industry: IVYREVEL will pioneer new trend analysis that fully integrates multiple sources of data. Specially developed algorithms will enhance its design, creating the product its customers want and ensuring IVYREVEL truly understands its customers changing passions. 

IVYREVEL is founding its own Fashion Tech Lab in Stockholm that will be tasked with blue-sky thinking to experiment with the future of fashion. Machine learning as part of the creative process, interactive fabrics, wearable tech, distribution, customer experience: the Fashion Tech Lab will ensure that IVYREVEL continues to innovate, and to stay at the forefront of 21st century fashion.

IVYREVEL is supported by its global partners. H&M GROUP is an investor and support within production and strategic advice. PAYPAL is a partner and advisor within payment and distribution. "We are delighted to support the entrepreneurs at IVYREVEL on their journey to explore the merge of fashion creativity with technological innovation and in creating a fashion brand for women of the digital generation", says Björn Magnusson, Head of H&M CO:LAB, part of H&M New Business.

fashionado