Menswear meets major-league momentum.

UNTUCKit has officially tapped New York All-Star pitcher Gerrit Cole as the face of its 2026 ambassador campaign, signaling a bold new creative era for the modern menswear brand. The multi-stage partnership launches in January 2026 and runs through the end of the year, marking UNTUCKit’s most high-profile athlete collaboration to date.

The campaign represents a refreshed brand direction as UNTUCKit continues to modernize its identity and expand its cultural footprint. Early campaign visuals rolled out during the holiday season, tapping into peak gifting momentum and setting the tone for the brand’s 2026 storytelling.

A Power Player for a Power Brand

For UNTUCKit founder and CEO Chris Riccobono, Cole was the obvious choice.

“Gerrit embodies the confidence and commitment we design our products around,” said Riccobono. “We’re excited to finally bring this partnership to life and welcome Gerrit Cole as an ambassador. We know his comeback this March will be incredible, and we wish him the best of luck.”

The partnership positions Cole as the modern UNTUCKit man — sharp, driven, and always in motion.

Inside the 2026 Campaign

The Gerrit Cole ambassador campaign marks the first full expression of UNTUCKit’s new brand vision and will roll out across an expansive media ecosystem, including:

Website homepage takeovers
In-store signage and retail activations
Paid and organic social media
Radio and audio campaigns
Email marketing
Branded experiences and special drops

The result: a 360-degree presence that places UNTUCKit at the center of modern men’s style — on and off the field.

Style That Moves Like You Do

For Cole, the partnership is rooted in real life.

“UNTUCKit fits perfectly into my everyday life,” said Gerrit Cole. “I’m always on the go, but I also have to look sharp when I show up to games. UNTUCKit keeps me comfortable and put-together — whether I’m heading to the ballpark, out to a formal occasion, or just picking up my kids from school.”

Because performance doesn’t stop at the stadium — and neither does style.

FASHIONADO