THE FRYE COMPANY LAUNCHES THE NEXT GENERATION OF ICONS
Legendary style meets the modernity of today with the launch of The Modern Icons Collection, a new range of men’s and women’s boots inspired by Frye’s heritage boot designs.
For over 150 years, Frye’s iconic boots have defined eras, embodied social movements and been proudly worn by the courageous and the cool. With a legacy of unrivaled quality and craftsmanship, these boots capture the essence of timeless American style.
Now, Frye has created the next generation of Icons, made modern with refreshed details and refined profiles that exude the spirit of now.
Every Frye boot is bench crafted from the finest materials and expertly finished with time-honored (190-step) processes. Expert artisans have created the Modern Icons Collection by combining traditional techniques with modern advancements, keeping today’s customer in mind.
At the heart of each boot in the collection is the leather. Frye searched the world over for the best quality full-grain and vegetable tanned leathers. Every detail has been carefully considered, from more tapered shapes and refined profiles to constructions made with comfort in mind and soft-as-butter materials that feel broken-in from first wear. The finishing touches are the all-but-indestructible factory-forged rings, buckles and hardware.
The Frye Modern Icons Collection is comprised of six styles for men and women, featuring a range of sumptuous leather and suede and a variety of washes and colors. Each one simultaneously honors the original icon while being undeniably unique and of the moment.
The next chapter of the story marries the past with the present: Frye’s long-standing heritage and passion for quality, craftsmanship and a quintessential expression of American iconic style meet a style profile that is distinctly in the now. Beauty, irreverence, harmony and rock ’n’ roll—the collection has it all.