La Perla Pre-Fall 2017 Ad Campaign with Kendall Jenner

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LA PERLA PRESENTS THE PRE-FALL 2017 CAMPAIGN STARRING KENDALL JENNER SET IN THE KALEIDOSCOPIC WORLD OF AN ENGLISH POP ART GARDEN

A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart.  Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 Campaign with her own cast of psychedelic creativity.

Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity.

Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.

The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.

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KENDALL JENNER AND MARY J. BLIGE WEAR LA PERLA HAUTE COUTURE TO THE 2017 MET GALA

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Kendall Jenner and Mary J. Blige attend the 2017 Met Gala clad in two creations from the La Perla Haute Couture Collection designed by Creative Director Julia Haart. Jenner donned an all-over crystal draped gown in dégradé shades, complete with a barely-there painted macramé bodysuit. Blige debuted La Perla’s latest innovation: latex lace. The corseted column gown in stretch tulle, latex lace, and silk cady perfectly links La Perla’s lingerie heritage with its future in haute couture.

Created from 85,000 hand painted and placed crystals, Jenner’s La Perla gown is a culmination of over 160 hours of work, spanning 5 cities and 26 craftsmen. Each hand painted crystal is placed en dégradé, creating a flow of color from Diamond into Jet Hematite and finishing off in Jet Black.

“I was inspired by Rei Kawakubo’s concept of ‘un-fabric’ and her ability to create movement out of seemingly immobile materials. So, I created my own ‘un-fabric’ by affixing stones to a single thread, creating a beautiful and liquid suspension that mirrored the qualities of a fine silk.” – Julia Haart, La Perla Creative Director

Inspired by Rei Kawakubo’s concept of ‘un-fabric,’ Creative Director Julia Haart created hand-sculpted latex lace as the principal feature for Blige’s provocative column gown. Starting with a corset that features a built-in La Perla bra, the black stretch tulle is adorned with scalloped latex lace and hand-placed boning detail.

“I am so honored to be attending the Met Gala with the legendary Mary J. Blige. Her strength and femininity inspired me to create a gown that is both tough and feminine – strong and sexy.” – Julia Haart, La Perla Creative Director

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LA PERLA LAUNCHES IT'S READY TO WEAR COLLECTION - MILAN - SS17

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Julia Haart, La Perla's new creative director, interpreted the concept of liberation in every aspect of her first season. The designer approached the collections with a deep connection to the brand's founder, Ada Masotti, a corsetière who opened her own lingerie laboratory in Bologna in 1954. Ada Masotti designed lingerie with attention to how women wanted to feel: sensual, beautiful, and comfortable with themselves. As a female Creative Director, Julia Haart shares these values. Among her fixed principles is the desire to liberate women from sacrificing for beauty: curves are intrinsic to feminine identity, and clothes must begin with an understanding of women's bodies. In the women's ready­-to­-wear collection, the designer created clothes with lingerie-­expertise inspired by the brand's close­-cut know how. Clothes embrace the body like perfectly fitted lingerie, with fabrics that feel as good on the inside as they look outside. The pieces can be worn by all women on all occasions. 

Julia Haart envisioned a journey of liberation through flowering blossoms, geographic maps and colorful, shimmering silk forms as the visual thread that runs through the ready­-to-­wear collection. The beautiful designs rendered in soft bi­-stretch fabric move as the wearer moves, revealing an expert understanding of the female form, the real DNA code of La Perla. 

Prints in the collection are eye­catching: the topography of a fjord is transformed into micro and macro motifs, blooming roses reveal entrancing maps nestled amongst their petals in a classic stripe, and dazzling colors illuminate cascades of floral bouquets. The prints adorn close­fitted jackets, and high­waisted tailored shorts paired with bralettes and vests that take cues from bustiers, but enhance curves without any traditional wiring. Three show­stopping long dresses anchor the collection's red carpet appeal: a shirt collar is the perfect counterpoint to a high slit, the fjord print is dotted with hand sewn sequins, a calligraphy­esque "Autografo" motif embroidered over stretch silk with black inserts emphasizes the décolleté, and silk georgette embellished with soutache inserts plays with sheer detailing at the sides and neckline. These looks are dazzling and refined, but move with stretch to adapt to the female form on the body. 

Special attention has been dedicated to Essentials that truly meet the core needs of women's wardrobes. A bi­stretch, cool wool Corset Jacket is the undisputed protagonist of the collection, embodying the feeling and support of lingerie with internal cups and finely tailored darts, sized according to bust for the perfect fit inside and out. It fastens with a row of hooks and can be worn without additional undergarments: they are built in. It can also be worn as suiting in its dress version, or paired with new soft wool leggings.

Iterations of the standout jacket are also shown with high­waisted slim cut pants and loose, flowing silk pants. The very same tailoring strategy is at the core of shirts shaped to the body and T­shirts designed and cut for the feminine form, made from silk, cotton and stretch. 

Embroidered tulle, Leavers lace and macramé are La Perla heritage fabrics and form the starting point for a collection that has been updated with modern silhouettes like the boy-shorts. In particular, Julia Haart focused on variations of the bra, such as the non­-wired push­ up bra or the triangle bra with a plunging V neck, which offer unprecedented possibilities for wear and an entirely new feeling of freedom. Alluring macramé reveals its talent for flirting with sheerness in the babydoll, alternating with nude tulle and silk georgette inserts. This fabric becomes the star of not only bras, bodysuits and briefs, but also of a silk dress into which lingerie style codes have been flawlessly translated. 

The "Autografo" embroidery is reminiscent of calligraphy that has been sketched over the body, created by an impalpable nude stretch mesh, embroidered with seductive motifs. Here, the bodysuit takes center stage, creating the illusion of being a set thanks to the invisible tulle inserts. 

There is no short supply of versatile pieces that elegantly toe the boundary between lingerie and clothing: graphic tops, bodysuits in soft, stretch­ silk yarn wrap around the body like a caress. 

Cascades of pearls outline the curves of the body, transforming one­ pieces and bikinis into garments begging to be worn both on and off the beach. The color block trend has been freshly interpreted in geometrically­-shaped pieces inspired by the allure of the unforgettable bikini worn by Ursula Andress in her turn as a Bond girl in the 1960s. Vivacious energy exudes from these pieces, adorned with stylized starfish, brushed stripes, city maps and colorful plastic panels. 

A sensual back is emphasized with cut­out accents, while plunging necklines and boy-shorts reveal a new side to swimwear's personality. Bikinis and one­ pieces are offered alongside a versatile RESORTWEAR collection conceived to be the 24/7 vacation wardrobe. Fluid bi-­stretch, crêpe and georgette silks, soft viscose and fresh cotton emphasize the effortless femininity of each and every piece. 

An elegant cape with contrasting trim and a two­-tone dress with paneling contributes to the casual glamour of the collection's rompers and shorts, all of which can be worn at the beach, on a yacht or at a pool party. Special attention has been paid to warm­ weather jumpsuits, which flow over the body, making them the perfect alternative to an evening dress. Cotton stretch seersucker cover ­ups with multi­colored mosaic print that echoes the color palette of the bathing suits are designed with white bands that emphasize shape, and curve around the body. The same mosaic design found in the print transforms into a seductive spider web in the collection's block­-color knitwear. 

D'Orsey sandals are coated in sparkling sequins and also feature shimmering reflective accents on the shiny upper. Leather platform sandals with criss­cross straps boast sleek, ultra­-feminine lines. Pumps and booties feature a surprising accent: lacquer heels with streaks of color. Perforated leather mules adorned with floral motifs – inspired by the precious decoration of the signature Petit Macramé collection – represent the extension of lingerie style codes to the realm of accessories. Flat leather sandals with a chain accent and a hand enameled suspender­ hook complete the collection. 

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LA PERLA BUCKHEAD ATLANTA GRAND OPENING | EVENT RECAP:

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Last night, La Perla and Town & Country Magazine celebrated the grand opening of the La Perla boutique in Buckhead Atlanta during a private cocktail reception that attracted more than 200 guests to the 1,870 square retail destination. Benefiting Make-A-Wish Georgia, the evening was hosted by the dynamic and stylish mix of Susan Been, Cinda Boomershine, Jada Loveless, and Amy Nelson. Guests mixed and mingled while enjoying complimentary prosecco, wine and savory and sweet bites by Dennis Dean Catering including mushroom bruschetta, Bresola crostini, fresh burrata, asparagus spears, chocolate truffles, and coconut macaroons. DJ Pat O’Brien provided the soundtrack for the evening as men and women shopped the newest spring offerings for men and women at the renowned Italian luxury lingerie retailer for a great cause. With 20% of proceeds from last night’s being donated to Make-A-Wish Georgia, lingerie, swimwear and shoe lovers can also take advantage of shopping for the same great cause through Thursday, March 12. During the event, La Perla announced it will also offer 20% of all sales from now until next Thursday to Make-A-Wish Georgia in an effort to further support its mission of granting the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

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The "Relaxed Elegance" of La Perla at Buckhead Atlanta

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If you think you know luxury but you aren't familiar with La Perla, then you don't know luxury. If you know La Perla and have been to their fabulous new location at Buckhead Atlanta, then you know where I'm coming from... WOW! I learned a number of amazing things about the Italian label from my visit to the La Perla concept boutique yesterday afternoon. Their store manager, Rose Maruhn, provided me with a wealth of information, champagne and let me play dress up. And NO, not with the lingerie!

Did you know La Perla has a men's collection? Did you know that La Perla is more than lingerie? They feature a full range of clothing from underwear to outerwear to ready-to-wear. Oh and shoes... and just wait 'til I tell you about that; you're going to flip!

The La Perla men's collection, like the women's, features your staples like underwear and t-shirts, but they also move beyond, to the outside world, with items like track suits, beachwear, swim trunks and robe/coats which are so on trend. I'm pictured (above) wearing one of these fantastic robes. I tried on both, the full length and the shorter styles. The robes are made of raffia woven on a loom and lined in silk. How's that for luxury. The Spring/Summer 2015 collection was launched last June at Pitti Uomo in Florence. Every garment, from loungewear to hooded jackets are tailored to perfection. La Perla's creative director, Emiliano Rinaldi, was inspired and motivated by the surreal submarine life - an underwater fantasy world, and used the rendering of an oyster with wings, protecting a pearl, appropriately so, as a running motif throughout much of the collection. The Buckhead Atlanta store in one of eight locations in the country that carry the men's line - that's pretty special!

Let's move on to shoes. This is where I said (yelled) WHAT? WHO?? NO WAY!!! La Perla carries a small yet impressive collection of shoes for him and her. They are sleek, sexy and modern. Very elegant and cool at the same time. The designer La Perla collaborated with to design and create their beautiful footwear is none other than Guiseppe Zanotti! (I was with Caren West and we both nearly fainted when Rose said this.) FABULOUS! Zanotti's signature appears on the soles of every shoe.

So ladies and gentlemen, there is plenty to have and to hold at La Perla in Buckhead Atlanta. Experience luxury and indulge yourself. Enjoy a visit to the beautiful, Venetian inspired showroom and all that La Perla has to offer. You'll love it.

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