Preen by Thornton Bregazzi Pre-Fall 2017

“Well, we’ve always just done things organically,” said Bregazzi. “We keep going by following up on things we’re interested in.”

Preen by Thornton Bregazzi Pre-Fall 2017 - see collection.

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La Perla Pre-Fall 2017 Ad Campaign with Kendall Jenner

LA PERLA PRESENTS THE PRE-FALL 2017 CAMPAIGN STARRING KENDALL JENNER SET IN THE KALEIDOSCOPIC WORLD OF AN ENGLISH POP ART GARDEN

A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart.  Inspired by the works of Georgia O’Keeffe and Peter Max, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 Campaign with her own cast of psychedelic creativity.

Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, Lingerie, and Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity.

Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art.

The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing.

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PORTS 1961 PRE-FALL 2017

An off duty, relaxed scene is evoked in the Ports 1961 Pre Fall 17 collection, drawing on domestic objects and the everyday as its inspiration. The collection melds together the comfort of familiarity in carefree arcadian elements with the modernity of the brand's signature multi-function pieces. Felted winter blankets are reworked as outerwear coats while the well known polka dot of oil cloths is reinterpreted as oversized nylon bags. Commonplace still life photographs of seasonal flowers in vases brought from home, appear unexpectedly on crisp poplin shirts. A fresh perspective can be seen on the recurring theme of stripes, which in turn become familiar checks as they make their way through the collection. Inviting homespun knitwear, soft textures of brushed wool and double faced cashmere combine with warm hues of currant, caramel and turmeric to evoke a sense of gentle luxury.

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