The Frye Company has announced it will be the headlining sponsor of Pilgrimage Music & Cultural Festival’s Midnight Sun stage, which is returning to The Park at Harlinsdale in Franklin, TN on September 24 and 25, 2016. The two-day festival, which features renowned music artists from across the country, is The Frye Company’s first foray into main stage sponsorship in conjunction with the highly anticipated opening of their Nashville, TN store in October 2016.
The Frye Company Midnight Sun stage, named for the Champion Tennessee Walker stallion who stood for 25 years and is buried at Harlinsdale, will carry a look reflective of the brand’s heritage that is steeped in 153 years of American craftsmanship. Featured artists for The Frye Company Midnight Sun Stage will include: Beck, Daryl Hall & John Oates, Grace Potter, Violent Femmes, The Arcs, Kaleo, Margo Price, Anderson East, Blind Pilot, The Strumbellas, Big Sam’s Funky Nation, and Johnny P.
The Frye Company, will continue its retail expansion this Fall by opening a location in the Nashville area, just 20 minutes from the Pilgrimage grounds. The Nashville store, located at 401 11th Ave. South, will open in October 2016 and features a stage at the center of the store, in recognition of the rich, musical history the city is known for. Based on Frye’s heritage, the curated environments designed by Frye’s in-house team in partnership with Lochte Architectural Group, capture the spirit and essence of the brand’s history, while incorporating unique characteristics of each locale. The stores showcase the breadth of the brand’s finely manufactured footwear and accessories for men, women and children and will maintain the tradition of quality and craftsmanship that has been the hallmark of The Frye Company for 153 years.