EMMA ROBERTS ARRIVES AT THE OSCARS® IN VINTAGE GIORGIO ARMANI GOWN & ATELIER SWAROVSKI FINE JEWELRY AS PART OF RED CARPET GREEN DRESS INITIATIVE
Red Carpet Green Dress celebrity partner, actress Emma Roberts (“Scream Queens”) showcased a form of sustainable fashion when she arrived at the 89th Academy Awards® wearing a classic Giorgio Armani gown from his very first Prive’ collection. The gown was accessorized with exclusive pieces from Atelier Swarovski Fine Jewelry. This is the first time vintage fashion has been put under the spotlight by Suzy Amis Cameron’s eco-conscious cause as a solution to help better the environment.
“Red Carpet Green Dress is always researching ways to help improve the planet and the lives of others,” states actress and environmental activist Amis Cameron. “As a culture, we are inundated with messaging of wanting and needing the latest ‘new’ product. But by recycling gowns, we are making the ‘old’ new again and finding the beauty that already exists. It is an important form of sustainability.”
The spaghetti strap couture dress, which originally debuted in Paris in January 2005, is embroidered with cream crystals and waves of small white jet beads featured in a two-tiered skirt. The dramatic plunging bodice is made of jet and black crystal teardrops and is completed with a black satin cummerbund at the waist.
To complete the head-to-toe look Emma Roberts wore exclusive created diamond pieces from Atelier Swarovski’s first fine jewelry collection. Inspired by nature and driven by science, Swarovski brings conscious luxury and innovation to the red carpet with the Atelier Swarovski Fine Jewelry Collection, handcrafted in a Parisian atelier and featuring Swarovski Created Diamonds and crystals. Swarovski Created Diamonds are grown in a state-of-the-art lab and have the same optical, chemical and physical attributes as mined diamonds.
To qualify as a Red Carpet Green Dress eco-conscious garment, each piece must either be made from recycled, organic or repurposed materials, use handmade detailing or incorporate natural dye processing. All resources focus on an environmentally and socially responsible design with a minimal negative impact on the environment.
For the 2017 Oscars-inspired campaign, Red Carpet Green Dress partnered with Atelier Swarovski and Earth Friendly Products, maker of ECOS™ Laundry Detergent to help raise funds for MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif., with her sister Rebecca Amis. The financial assistance enables students to access a transformative educational experience. MUSE School CA ensures small class size, personalized instruction and learning practices; all set within an inspiring and beautiful campus. Through these key elements, MUSE School CA paves the way in creating leaders of the future.