"RETHINKING BEAUTY" with PRADA

PRADA UNVEILS NEW SKIN AND COLOR COLLECTIONS WITH “RETHINKING BEAUTY” CAMPAIGN

Prada announces the worldwide launch of Prada Skin and Prada Color, debuting with the "Rethinking Beauty" campaign. The collection reimagines existing definitions and expectations to open new perspectives and possibilities of beauty. Unmistakably Prada in its intention and execution, the new Skin & Color collection offers a universal yet personalized beauty experience.

At the heart of the campaign lie enigmatic codes that encapsulate Prada's DNA and philosophy. Coding, an embodiment of technological prowess and process behind each product, weaves its omnipresent threads throughout the campaign. Light, an ethereal symbol of performance, frames every product as it transcends the coding and inverts shadows to conjure luminous halos. Guided by the iconic Prada Green and Prada Triangle, the campaign comes together to embrace a hyper-tech metamorphosis of heritage and innovation. The new campaign emerges as a visionary collaboration across an eclectic spectrum of creatives, bridging the physical and digital.

Prada extends an intriguing invitation to rethink beauty, with creative experimentation and playful exploration that is unconventional and ever-evolving.

FASHIONADO