Dior Spring/Summer 2026 Campaign by Jonathan Anderson
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Dior isn’t selling clothes this season. It’s selling identity.
The Dior Spring/Summer 2026 global campaign, shot by David Sims and creatively directed by Jonathan Anderson, reads less like advertising and more like a psychological exercise. The images operate in tension — between rehearsal and performance, reality and role-playing — turning fashion into a study of who we become once we get dressed.
This is Dior, but stripped of spectacle and rebuilt as character work.
David Sims’ Dior Is Sharp, Intimate, and Unforgiving
Sims’ lens doesn’t flatter — it interrogates.
Shot in a mix of stark black-and-white and jolts of saturated color, the campaign places its subjects inside a restrained, almost aristocratic interior: aged parquet floors, carved boiserie walls, no distractions. The setting feels intentional, controlled — a stage waiting for something to happen.
And then the characters arrive.
The Dior Clique: Casting as Cultural Statement
Rather than chasing uniform beauty, Anderson assembles a deliberately eclectic Dior cast:
Greta Lee, calm, internal, magnetic
Louis Garrel and Paul Kircher, all tension and restraint
Kylian Mbappé, athletic gravity colliding with couture discipline
Sunday Rose, representing fashion’s next generational shift
Each figure appears caught mid-transformation — not performing for the camera, but negotiating with it. It’s fashion as psychological exposure.
A Collection Built on Collision
The clothes mirror that tension.
Classic Dior codes are present — but they’re unsettled. The Bar jacket appears with architectural severity, while Delft-inspired shorts disrupt the formality. Denim grounds the collection, pulling it out of heritage and into lived reality, while dramatic knitted capes reintroduce theater.
Nothing is purely nostalgic. Nothing is purely new.
Accessories With Attitude
The accessories don’t behave like accessories — they behave like characters.
The tassel-detailed Lady Dior, the bow-accented Cigale, and the tactile Dior Crunchy bags each feel intentional, almost expressive. These aren’t finishing touches; they’re personality markers.
Anderson understands that in 2026, accessories don’t complete a look — they declare it.
Dior’s New Message: Style Is Performance
What the campaign ultimately suggests is simple — and quietly radical.
Getting dressed is an act of self-authorship.
Every morning is a rehearsal. Every outfit is a decision about who you’re willing to be seen as. Under Jonathan Anderson, Dior isn’t prescribing elegance — it’s exploring becoming.
And in an era obsessed with visibility, Dior’s most powerful move might be reminding us that character still matters.
FASHIONADO
