New York Men’s Day 2026 Kicks Off NYFW With Emerging Menswear Designers

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New York Men’s Day 2026 Kicks Off NYFW With Emerging Menswear Designers

Before the big houses take over Manhattan, New York Men’s Day (NYMD) sets the tone.

The influential menswear platform will officially kick off New York Fashion Week with its 25th edition on Wednesday, February 11, reaffirming its role as the city’s most consistent incubator of emerging men’s fashion talent.

Held at the Mercedes-Benz of Manhattan showroom in Hell’s Kitchen, the showcase continues its mission: spotlight what’s next in menswear before the industry decides it’s ready.

Two Sessions, Eight Designers, One Menswear Moment

This season, eight brands will present across two sessions — from 10:30 a.m. to noon and 4:30 to 6 p.m. Each session will feature four designers, giving attendees a focused look at the evolving state of contemporary menswear.

The Fall/Winter 2026 New York Men’s Day lineup includes:

  • A. Potts

  • Avon Anglers

  • Chelsea Grays

  • Christopher Lowman

  • Monday Blues Studio

  • Peak Lapel

  • Science Project Company

  • Wangda

This season marks the menswear debut for Avon Anglers, Christopher Lowman, Monday Blues Studio, Science Project Company, and Wangda, while A. Potts, Chelsea Grays, and Peak Lapel return to the NYMD stage.

Project by Informa Deepens Its Presence

Project by Informa, the title sponsor, will further expand the platform by introducing a selection of brands slated to show at Project Las Vegas (February 17–19), alongside labels from its Incubator Program. Four additional brands will be integrated into each session, reinforcing NYMD’s role as a bridge between runway visibility and commercial viability.

“Menswear is always evolving, and New York Men’s Day is at the forefront of that evolution,” said Edwina Kulego, Vice President of Global Business Development and Growth at Fashion by Informa. “The energy NYMD brings to kick off New York Fashion Week is unmatched.”

The Space: Where Fashion Meets Technology

The venue itself plays a role in the experience.

The 330,000-square-foot Mercedes-Benz of Manhattan showroom has become a defining backdrop for NYMD, designed to transform into an immersive environment that supports emerging designers’ narratives.

“The space seamlessly transforms to showcase collections,” said Manuel Terrones, General Manager of Mercedes-Benz of Manhattan. “NYMD is a partnership we continue to invest in to bring that vision to life.”

The Infrastructure Behind Emerging Talent

Behind the scenes, Agentry PR founder Erin Hawker, who created New York Men’s Day, continues to expand the platform’s scope and scale.

“This season, we’re introducing the Project Las Vegas Preview and welcoming six debut designers,” Hawker said. “We can’t wait for New York Men’s Day to kick off Fashion Week again.”

Additional sponsors supporting the 25th edition include: Vogel NYC, America’s oldest custom shoemaker, debuting its Icons Collection, Grimoire (skincare partner), Oribe Hair Care, Augment Makeup, Union Management, with casting by founder Jahn Hall.

Why New York Men’s Day Still Matters

In an industry obsessed with scale, New York Men’s Day remains committed to craft, perspective, and emerging voices. Twenty-five editions in, the platform continues to prove that menswear innovation doesn’t start on massive runways — it starts in rooms where risk is still allowed.

And once again, NYMD opens New York Fashion Week not with noise — but with intent.

FASHIONADO