FASHION by Informa Launches U.S. Fashion Playbook for Global Brands

/
FASHION by Informa Launches U.S. Fashion Playbook for Global Brands

FASHION by Informa has launched The U.S. Fashion Playbook: How Global Brands Enter, Scale, and Win, a practical guide helping international fashion brands and retailers navigate the U.S. market and build successful expansion strategies.

With the U.S. fashion market projected to grow from approximately $363 billion in 2018 to $691 billion by 2030, the opportunity for international brands is significant. But entering the American market comes with challenges, including understanding consumer behavior, navigating regulations, managing supply chains, and building brand awareness.

Developed to address these hurdles, the Playbook provides actionable guidance across four key areas:

  • Understanding the U.S. Market: American consumer behavior, preferences, and expectations.

  • Legal & Regulatory Compliance: Essential requirements for entering the U.S. market.

  • Supply Chain & Operations: Strategies for efficient logistics and distribution.

  • Marketing & Brand Growth: Building brand awareness, customer trust, and sales.

The guide also includes a 90-day action plan to help brands turn market-entry strategies into actionable business plans.

"We're thrilled to launch this new guide for our fashion community," said Emilie Lewis, VP Events, FASHION by Informa. "It was created specifically for international brands who are serious about winning in the U.S. market, whether they're just starting to explore the opportunity or actively planning their entry."

The Playbook is designed for international fashion brands and retailers evaluating U.S. expansion, as well as existing FASHION by Informa participants seeking deeper insight into the American consumer ahead of industry events including COTERIE, MAGIC, PROJECT, SOURCING, and OFFPRICE.

The U.S. Fashion Playbook: How Global Brands Enter, Scale, and Win is available now.

Read the guide: https://www.fashionbyinforma.com/resources/us-fashion-playbook/

For the 2027 FASHION by Informa event calendar, visit https://www.fashionbyinforma.com.

FASHIONADO