LOEWE SS26 Marks a Bold New Creative Era

A new chapter for LOEWE is officially underway.

The Spanish luxury house unveiled its Spring/Summer 2026 campaign, marking the first full visual statement from creative directors Jack McCollough and Lazaro Hernandez since succeeding Jonathan Anderson. The message is clear: LOEWE is entering a more tactile, sensual, and instinctively modern phase.

Described by the duo as “confident, playful, sun-drenched, optimistic,” the SS26 campaign establishes a highly charged visual language rooted in touch, tension, and light.

Photographed by Talia Chetrit, the imagery oscillates between harsh daylight and humid nocturnal settings, creating a deliberate clash between graphic shadow and sculptural volume. A persistent sensation of wetness — sea-soaked references, glistening skin, damp hair — heightens the campaign’s carnal edge. It’s sensual without being forced. Joyful without losing sophistication.

To embody this new LOEWE energy, the house cast a rising lineup of cult actors including Talia Ryder, Isla Johnston, Chen Duling, True Whitaker, and Beau Gadsdon. Their dynamic, almost choreographed poses amplify the tension between garment and body — reinforcing the collection’s kinetic sensuality.

Texture Takes Control

The SS26 wardrobe is a masterclass in material experimentation. Sculptural heat-sealed leather jackets feel molded to the frame. Shredded leather jeans expose raw tactility. Bright, multilayer dresses ripple with movement. Every look emphasizes volume, skin, and surface.

Accessories command equal attention. The newly unveiled Amazona 180 reimagines the heritage silhouette in a slouchy, contemporary form, commemorating the brand’s 180th anniversary. Glossy aqua shoes styled with contrasting socks inject irreverence — playful yet precise.

The LOEWE SS26 campaign debuts in the latest issue of the brand’s quarterly magazine, available in stores February 19. The full Spring/Summer 2026 collection lands globally in boutiques and online beginning February 26.

Under McCollough and Hernandez, LOEWE isn’t just evolving — it’s leaning into instinct, tactility, and modern eroticism with confidence.

FASHIONADO