Off-White™ Launches 10×10 Platform with Ava Nirui, Kid Cudi, Raul Lopez and Global Creative Lineup

Off-White is expanding its cultural footprint with the launch of 10×10, a new global platform enlisting 10 visionary creatives to reinterpret 10 of the brand’s most iconic categories.

Leading the initiative is Ava Nirui, who reimagines the essential “T-SHIRTS” category with her signature conceptual lens. Photographer and Renell Medrano takes on “EYEWEAR,” while Raul Lopez brings his bold design language to “BAGS.” Stylist and designer Veneda Carter leads “WOMENSWEAR,” infusing the category with her distinct point of view.

Music and fashion converge as Kid Cudi (Scott Mescudi) steps into “SNEAKERS,” while Stéphane Ashpool takes charge of “VARSITY,” reinterpreting classic varsity jackets. Japanese designer Yuta Hosokawa, of READYMADE and SAINT MXXXXXX, leads “HOODIES,” and Guillermo Andrade oversees “DENIM.”

Rounding out the roster, Bafic directs the “FINE PRINT” category, while A$AP Nast brings his multidisciplinary edge to “OBJECTS.”

Spanning from May 2026 through April 2027, Off-White™ will host a global series of events to celebrate the 10×10 initiative, unveiling exclusive drops and creative activations along the way. The platform signals a continued evolution of the brand’s legacy—one rooted in collaboration, cross-disciplinary dialogue, and cultural innovation.

Stay tuned as Off-White™ reveals more about this ambitious global project.

FASHIONADO