Get into the Gap never felt better, literally. The iconic brand is returning to it's roots by simplifying the look AND feel of their clothing for Spring. [But that's a great thing!]
You know that t-shirt we all have stashed in our dresser drawer, the one we've had for twenty years and feels like butter -- well, for Spring 2014, Gap's" Lived-In" collection will make us all very happy... The name, 'lived-in' says it all. The cottons are softer than ever and Gap's approach 'feels' very authentic by letting go of "trends" and focusing on the purity of the brand that we've all come to love. Vintage shirts, boyfriend shirts, skinny jeans, super-soft tees and lots of lived-in feeling denim.
In an innovative and clever partnership with Vogue Magazine, Gap has created a fabric logo for their pages! More about that in a sec... let's have a preview of Gap's Lived-In collection:
"I'm thrilled that Vogue is the magazine to debut Gap's cutting-edge spring initiative, which uses the page in the magazine to allow the reader to experience the fabric,"
elaborates Susan Plagemann, VP and Publisher of Vogue.
"One more way Gap and Vogue are leading innovation in fashion."
You can see and feel the Gap ad in the March issue of Vogue. And, like me, you can sport the Lived-In look this Spring!