PFW 2021 - UN REVE SUR LA COTE D’AZUR by DARA SENDERS in collaboration with EMILY BRICKEL EDELSON of CHIC SKETCH

Debuting today, Dara Senders presents her new collection UN REVE SUR LA COTE D’AZUR and digital presentation/ look book in collaboration with Emily Brickel Edelson, co-founder and lead fashion illustrator of Chic Sketch.

A mixture of pastels, muted jewel tones, and gilded metallics sets the color pallet for this collection. Hues reminiscent of a bright sunny day that leads into a magnificent sunset over the Mediterranean Sea and lavender fields. The array of sophisticated ready-to-wear separates such as ruffled floral print organza and textured metallic threaded chiffon statement blouses and kimonos provide the ease and comfort of day to night dressing. Romantic cocktail dresses and flowy evening gowns sit alongside plenty of sequin numbers to make life and dressing more fabulous. Whether you are dressing for a zoom call for business or pleasure, a dinner date, all the way to an intimate outdoor gathering with family and friends Dara Senders’ 2020/2021 collection will have you looking your best.   

All garments are made to order in Paris, France by Dara Senders’ team of couturiers with an incredible attention to detail and craftsmanship. Each garment made is cut with the brand’s innovative pattern making technology that allows each garment to fit with perfection and ease from sizes XS-3XL. The first drop of Un Rêve Sur La Côte D’azur by Dara Senders will launch for pre-sale on October 5th on DaraSenders.com with a scheduled Holiday delivery. The second drop is scheduled to launch on the designer’s website for pre-sale at the end of October. The Pret-a-Porter collection prices under $400.00 USD while the couture collection prices under $700 USD. 

“Designing luxurious well-tailored clothing that can elevate a woman’s style and allows her to feel beautiful from the inside-out and vice-versa, no matter her physique is what I find most fulfilling! I believe all women, no matter their shape and size deserve to feel and look fashion forward, fabulous every day.” - Dara Senders explains.

Given the world’s current climate with COVID-19, Dara knew she had to think outside of the box to create a visually captivating, zero contact, digital presentation to not risk the health and safety of others that a traditional fashion show or editorial photoshoot may have. She loved the idea of two female entrepreneurs joining creative forces to create a unique way of bringing her brands collection to life. This is how the colorful collaboration between Emily Brickel Edelson, co-founder and lead fashion illustrator of Chic Sketch and Dara Senders came into fruition.  Dara explains, “I knew collaborating with Emily Brickel Edelson to artistically and visually showcase the ambiance of  my collection as its presentation would be a perfect fit. Through her art she truly captured my collection’s ambiance and gave a 2D presentation movement, emotion and depth. It is so wonderful when young women entrepreneurs can come together and support each other wholeheartedly!”

Both women have worked closely to tell the captivating story of “Un Rêve Sur La Côte D’azur” by Dara Senders. Through Emily’s art and renowned fashion illustrations in which visually showcases this collection magnificently,  tickles one’s senses of completely emerging into the French Riviera. “On behalf of Chic Sketch, we are thrilled to collaborate with Dara Senders for her new 2020/2021 Collection. Dara's designs are the epitome of what fashion forward women want to wear to feel beautiful at any size. Through the Dara Senders’ collection, in collaboration with my artwork, one thing we have in common is wanting women to always feel and look beautiful and inspiring women globally to live their dream lives. Now more than ever, we all need something to look forward to and something to wear that reminds us of who we are and gives us a reason to glam up everyday with a little sparkle and a lot of chic!" says Emily Brickel.

FASHIONADO