COACH PRESENTS “LIGHTS, CAMERA, HOLIDAY” A HOLIDAY CAMPAIGN STARRING SELENA GOMEZ

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COACH PRESENTS “LIGHTS, CAMERA, HOLIDAY” A HOLIDAY CAMPAIGN STARRING SELENA GOMEZ - With an unexpected cast of new festive friends…

Coach unveiled “Lights, Camera, Holiday,” its campaign for the 2018 holiday season. Starring actress, singer and global face of Coach women’s Selena Gomez, the campaign follows the star and an unexpected cast of animated animals as they audition for the gig of the season: the Coach holiday windows. Playful, inclusive and irreverent, the campaign puts gifts and the tradition of holiday windows at the heart of the story to celebrate all that is fun and festive about this time of year.

To launch the campaign, Coach releases a series of short animated films written and directed by creative duo Henry and Rel of Supermarché. Shot in a raw, irreverent style, the films reveal the audition tapes of Selena and her festive friends as they compete for a role in the Coach holiday windows. 

In addition, Coach unveils today a print advertising campaign for the 2018 holiday collection. Set against the glittering skyline of New York, the photographs show Selena emerging from a vintage car holding the Parker bag in metallic leather. Revealing the star ready to steal the spotlight, the campaign captures the magic and charm of New York during the holiday season.

To bring this vision to life, Coach worked with a team of long-time collaborators: photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau.

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PUMA® PARTNERS WITH SELENA GOMEZ

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Global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Selena will start working with PUMA immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.

“Being part of the PUMA family is very exciting for me,” said Selena Gomez. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

Selena and PUMA are a great match, not only because she fits with PUMA’s brand values, but also because of her powerful influence over young women, her integrity, hustle, and drive to succeed. Her work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brand’s consumers. In addition, this partnership includes PUMA and Selena working with and supporting causes close to her heart.

“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. "In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”

The brand’s women’s business has been reinvigorated in recent years and they are expecting continued growth in this area.

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